UpdateMicrosoft’s crazy, brilliant Windows 8 ads are now live

It appears Microsoft either made a mistake by posting new Windows commercials or was just flat-out embarrassed by the initial response.

On Wednesday afternoon, both Neowin and WPCentral noticed that Microsoft uploaded three new spots to the official Windows YouTube channel.

The ads, titled “Windows 8 Training Camp,” featured groups of people not speaking English and doing some wacky stuff like shaving watermelons and playing ping pong with their butts. No Windows 8 PC’s appeared in the commercials.

Here’s how Neowin’s John Callaham described them:

Today, Microsoft uploaded a trio of new Windows 8 TV ads on its official Windows YouTube channel and, well … there’s just no other way to say it. These ads, all under the “Training Camp” title, are some of the oddest we have ever seen that have been made to promote any version of Windows.

And from WPCentral’s Sam Sabri:

No words to describe what you just watched right? I’m wondering whether these are brilliant or mad. One thing we can agree on, they’re better than those Palm Pre ads from a few years back.

Now, though, those videos are listed as private and you can’t watch them. Maybe Microsoft saw the some of the reaction and acted quickly. Judging by the comments on these two stories and the chatter on Twitter, that may have been the case:

Certainly an interesting way for Microsoft to promote Windows 8. There are some absolutely ridiculous ads that have been successful, but it’s pretty tough to pull off.

But the funny thing is that while these may have been a swing-and-a-miss, Microsoft’s raucous wedding ad released last week that attempts to differentiate Windows Phone from Apple and Samsung was pretty damn good. You can’t win ’em all, I guess.

UPDATE, 6:17 P.M.

Now, one of the ads named “Watermelon” is not private. It’s supposed to promote the “power of touch.” Watch and enjoy:

UPDATE, 6:20 P.M.

Now, the Watermelon video is back to being private. I watched it while it was up, and basically, it showed three different guys turning a watermelon into art. The first shaves off parts of the skin and is pretty proud of himself. The second sticks his finger into the watermelon and then sweet juice pours out like magic. The third looks confused and struggles as he oddly touches the watermelon from all angles. But then, the watermelon breaks apart to unveil a beautiful … origami-looking thing. A Windows logo comes up with the words “The Power of Touch.”

You gotta see it to believe it.

Editor’s note: An incorrect reference to the language spoken by the actors has been removed since this post was originally published.

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  • deadrose

    And now it says it’s private again.

  • Emilia Palaveeva

    These are great! Original and funny. Available at WPCentral (link above in article)

  • Guest

    Click on the mirror links to watch them, the main videos at WPCentral are private.

  • Betty DoRight

    On the three videos mirrored at WPCentral, all the actors are speaking Chinese. Why do you say they are Japanese?

    • JournalismFailAgain

      Because he’s the worse kind of racist, the ignorant lazy type that think all Asians look the same and are Japanese.

    • Taylor Soper

      Hi Betty,

      Thanks for your comment. Since I was unable to watch the videos, I initially had to rely on the descriptions from WP Central and Neowin, and Neowin described them as Japanese.

      After watching the mirrored videos, I’ve removed the Japanese reference and noted it in the story.

      Thanks for reading.

  • Asok Asus

    Weird my foot! I was immediately seized by an urge to go out and buy a – what was it again? oh yeah, a Window 8 touch something or other. No, wait! I was mistaken. It was a watermelon I wanted to buy.

  • Allen

    I liked them, pretty clever. I’m guessing all of the hate is from folks in the US that don’t know anything about Chinese pop culture and what would be an effective ad in that market.
    Piano one was the best.

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