Microsoft: 24M Kinects sold, Xbox Live hits 46M members

Microsoft this afternoon released a wave of stats related to the Xbox 360, including Xbox Live membership growth and the first official update on Kinect sales in more than a year.

The company says it has now sold 24 million Kinect sensors since the motion controller launched in the fall of 2010. That’s up from the 18 million that the company reported as of January 2012, which translates into sales of roughly 6 million units over the past year. That means Kinect sensors now represent about 32 percent of the Xbox 360′s 76 million-unit installed base, an increase from 25 percent a year ago.

In addition, Microsoft said Xbox Live members now number 46 million, up 15 percent from a year ago.

Yusuf Mehdi, corporate vice president of Microsoft’s Interactive Entertainment Business, shared the numbers during the D: Dive into Media conference in Southern California. In addition, Nancy Tellem, Microsoft’s president of entertainment and digital media, discussed plans for the newly created Xbox Entertainment Studios to create original content for the Xbox.

  • guest

    46m is not xbox live “gold”members, it includes all the silver members as well. So not all that impressive (yet). Another way to look at this is that of the 76m installed base, 40% choose not to enroll at all in XBL. A acceptance rate of 60% is not all that great, especially when there is no alternative. Should be higher.

    • guest

      Yeah, it’s not a great adoption rate. Also the Kinect figures confirm that has slowed down dramatically, not just in Xbox land but outside of it, which should have been the bigger market. Another missed opportunity. But hey, you can always count on Yusef flying in when there’s a gala to attend, even if he has to trot out some no so great statistics and pretend they’re awesome. Of course when it comes to doing the hard work, like creating a Music system that lives up to even part of the hype he promised, it’s strictly “Beuller? Beuller?

      • http://www.facebook.com/jeremybschroder Jeremy Schroder

        Considering that Kinect was the fastest-selling gaming peripheral according to Guinness World Records, it’s tough not to slow down. “The fastest-selling gaming peripheral is Kinect for Xbox 360, which sold through an average of 133,333 units per day in its first 60 days on sale from 4 November 2010 to 3 January 2011.” Give it some credit.

  • Guest

    Well done. Xbox 360 is reaching an inflection point. With the successor console only 4 months away from announce, we’re at a pivotal moment in our history. Already, more than 75% of persons aged 18-24 use a console for all of their entertainment needs. Cable television adoption is at its lowest level in generations. With so many wounds, the traditional entertainment gatekeepers are but days away from having their backs utterly broken by Microsoft and various hobbyist OEMs.

    • guest

      Weren’t you saying something similar about WinMo in the lead up to iPhone? How’d that work out? Apple will announce something disruptive and, within a year, MS’s dreams of owning the living room will be a memory.

  • paul

    Looks like MS is getting really worried about what Apple is going to introduce….