Full Slate, a Seattle-based company that provided appointment scheduling tools to small businesses, announced today that it has been acquired by personal finance giant Intuit. The company will be joining Intuit’s Small Business Management Solutions Business and will be working closely with Demandforce, a San Francisco-based small business marketing and communications company acquired by Intuit last year.
Full Slate offers small businesses a web platform that handles scheduling appointments, in the hope that service businesses like hair salons and personal trainers use those tools to make sure they have a full slate of clients. The company already offers to integrate its platform with QuickBooks, Intuit’s bookkeeping software for small businesses.
The acquisition seems like a logical move for Intuit, since Full Slate’s scheduling tools represent one of the key features missing from Demandforce’s platform.
According to a company blog post, Full Slate’s acquisition won’t affect its existing users, at least not yet. The company plans to share more information as its relationship with Intuit progresses.
“We will stay focused on doing what we’ve been doing for the last 5+ years — building great product and providing outstanding service to our customers. But this acquisition opens a world of new opportunities — for both our customers and our team – that we couldn’t be more excited to explore,” Full Slate co-founder Bill Lange wrote in an email to GeekWire.
The company was self-funded by the four founders, and it never took outside funding. It was profitable at the time of the acquisition, with Lange saying they weren’t looking to sell.
“Intuit is a great partner for us. Strong strategic fit. Shared passion for serving small businesses. Together we are uniquely positioned to bring online scheduling — as part of an integrated suite of SaaS-based SMB offerings — to millions of small businesses,” said Lange, a former Qpass and Onyx Software employee.
Blair Hanley Frank is GeekWire’s Bay Area Correspondent. He has also worked for Macworld, PCWorld and TechHive. He can be found on Twitter @belril.