Facebook and Google reach online advertising partnership

facebookFor two of the biggest advertising companies on the internet, it seems that collaboration is the name of the game.

According to a post to the DoubleClick Advertising blog, Google has forged a partnership with Facebook to allow users of its DoubleClick Bid Manager to use Facebook Exchange (FBX), which allows advertisers to show Facebook users ads that are targeted based on what sites they visit outside of Facebook.

Prior to this, DoubleClick Bid Manager users couldn’t tap into FBX, because of fears on Facebook’s part that Google would use data from the service to compete with Facebook’s ad market. Now, it seems, the two companies have reached some form of an agreement.

That’s big news for the worldwide clients who rely on DCBM, and potentially very lucrative for both companies. If Facebook and Google manage to keep up the partnership, Facebook will be gaining revenue by tapping into Google’s massive base of advertisers, while Google will be making a small percentage on each sale it refers to Facebook.

  • osman musa

    So will this mean lower income for webmasters who use Adsense? If Facebook comes in the picture and starts hogging up all the high paying adsense bidders what will be left for Webmasters with Adsense ads. Facebook has a huge user base and can definitely cause lower earnings for Adsense publishers.

    http://techlivewire.com/2776/google-to-start-selling-facebook-ads.html

  • Scott Erickson

    I don’t want my Google date shared with Facebook. Can I opt out?