Amazon ‘Developer Select’ offers rewards to app makers, Amazon Coins to their users

O2-slate-04-lg-appsAmazon says it will offer extra promotion and cloud computing credits to app developers who optimize their software for the company’s Kindle Fire tablets and exclusively use Amazon’s services for in-app purchasing, mobile ads and video games.

The Amazon “Developer Select” program, announced this morning, also will give users an incentive to buy apps from the program, by returning a portion of the purchase price (up to 30 percent) in Amazon Coins credits, which users can apply toward the purchase of additional games and apps.

It’s a new push by the company to increase third-party developer support for its Kindle Fire tablets — competing against Google, Apple and Microsoft for the attention of the top app makers. The move could also help lay the groundwork for apps on future Amazon devices, such as a rumored smartphone.

The use of Amazon Web Services credits as an incentive provides an interesting tie-in to one of the company’s biggest strengths in the developer world. Amazon says developers accepted into the “Select” program will receive 25 percent credit back on qualifying AWS products, up to $500/year.

Amazon says the extra promotion for “Select” apps will include access to “dedicated merchandising slots” on the Amazon Appstore home page and Kindle devices, plus 500,000 free mobile ad impressions on Kindle and other Android devices.

More details and an FAQ available on this Amazon developer page.

  • Paul_Owen

    Any Android devs care to comment? Is “Developer Select” worth your time? Or do you focus on Google Play?

    • https://sites.google.com/site/appestry/ Appestry

      Thank you, but no thank you!

      I’m an independent developer and I have my apps in multiple Android app stores, including Amazon and Google.

      Amazon Mobile Developer Support is POOR. It’s no where near the level of retail customer support that they are so known for. With their anemic app sales and lack of good app developers, they are trying so hard! They dropped the $100 annual fees, they are giving away Fire tablets and now this.

      To them I say this: treat the developers right, then you don’t have to keep trying these gimmicks! Good developers will build for Amazon when they know that it’s trustworthy and there is support that they can count on. period!

    • Guest

      As an Android dev, I approve of this service and I would like for you to try it as well.

      Gooplay has more users, but most of these are men who bought the cheapest “smartphone” they could afford and who freeload on Goomail, Goovoice, Gooplus, and other goosofts. As a result, most Gooplay users don’t spend $.

      Amazon customers are more in the habit of spending $. If you want millions o whiny freeloaders, go for Gooplay. If you want $, try Amazon AppStore for Android.