They trickled in to the Apple Store at Seattle’s University Village one by one this morning, wearing black mock turtlenecks and wire-rimmed glasses.
And then it began.
The flash mob was organized by the Filter digital agency to mark the one-year anniversary of Apple co-founder Steve Jobs’ death — with a crowd of a couple dozen dancing in front of the Genius Bar.
Their goal, as explained in a blog post by Filter CEO Max Thelen: “To change the world for just one day in making a public statement declaring October 5th as Steve Jobs Day!”
If the Apple Store employees knew it was coming, they didn’t let on, but they were unfazed, with one employee in the video above continuing his discussion with a customer at the Genius Bar even in the midst of the foolishness.
Steve’s passing one year ago today was a sad and difficult time for all of us. I hope that today everyone will reflect on his extraordinary life and the many ways he made the world a better place.
One of the greatest gifts Steve gave to the world is Apple. No company has ever inspired such creativity or set such high standards for itself. Our values originated from Steve and his spirit will forever be the foundation of Apple. We share the great privilege and responsibility of carrying his future legacy into the future.
I’m incredibly proud of the work we are doing, delivering products that our customers love and dreaming up new ones that will delight them down the road. It’s a wonderful tribute to Steve’s memory and everything he stood for.
As Jobs liked to say, “Stay Hungry, Stay Foolish.”
Editor’s Note: Filter is a GeekWire annual sponsor.