ComScore’s new report — U.S. Digital Future in Focus 2012 — spells out just how powerful of a force the tablet market is becoming in tech. Consider this: It took seven years for 40 million Americans to own a smartphone, a milestone that the tablet computers hit in less than two years.
“The growth in this category is like nothing we’ve tracked to date,” notes comScore’s Mark Donovan.
“We are entering a new digital era, an era where people are connecting with content and with brands through multiple screens – through their PC, TV, smartphone, and media tablets, we call this the rise of the Digital Omnivore,” he added.
It is looking as if the $199 Kindle Fire from Amazon.com hit at the perfect time, though Apple remains the industry leader with 15.4 million iPads sold during the fourth quarter.
That new world has not been too kind to the likes of established players like RIM and Microsoft, which the report notes lost share in the mobile market in 2011.
Previously on GeekWire: Apple CEO Tim Cook: Tablets will be bigger than PCs and why Kindle Fire isn’t hurting the iPad.
Here are some of Donovan’s remarks on mobile.