Sprint taps Airbiquity to bring the cloud into cars

Wireless provider Sprint is moving into communication and entertainment systems for vehicles, and it’s bringing Airbiquity along for the ride.

The Seattle-based company was selected by Sprint to provide its “Choreo” cloud platform for connected vehicles as part of the new Sprint Velocity system, which was announced earlier today.

Sprint will make the Velocity system available to automakers, aiming to make it easier for them to integrate communications and information services into cars and trucks — including music, news, weather and other types of content.

It’s an important milestone for the industry for a large mobile network operator, Sprint, to move into the area of connected vehicles, says Leo McCloskey, vice president of marketing for Airbiquity. Over time, he said, the partnership should result in Airbiquity’s technology being more widely deployed and more effectively positioned.

Airbiquity’s existing customers include Shell, Bosch, BMW, Ford, Motorola and others. Financial terms of Airbiquity’s deal with Sprint weren’t disclosed. 

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    Looking at Airbiquity’s Management team as listed on their website, they have a CEO, CFO, Counsel, COO, CRO, VP Marketing, VP Sales, VP Global Operations, and VP PM. I see that the COO is responsible for technology aspects, but that is a very odd arrangement. Also, those job titles do not reflect a clear technology leader as part of the management team, such as CTO or VP Engineering. This could be signs of a unconventional Management team or something bigger.