At first I laughed when I saw the cover of the newly arrived Parenting on my desk last night, featuring a young boy in a faux black turtleneck, wireless glasses and the classic Steve Jobs pose. The picture accompanies the February 2012 “Genius Issue,” including tips on raising “the next Steve Jobs.”

But the more I thought about it, the more it struck me as really weird — especially when combined with the inside pictures of the same kid in another classic Steve Jobs pose, complete with the traditional blue jeans … and even the New Balance shoes!

I posted a picture of the cover on Twitter and put it up on our Facebook page, and we haven’t encountered an issue this divisive since the SOPA debate. Reactions range from people who see it as “evil” to those who don’t see anything wrong with it.

So I thought I’d open it up to the crowd here on GeekWire. What’s your take?

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  • Guest

    The parents of a future little Steve Jobs would think the cover was neither cute nor creepy, Todd. The parents of tomorrow’s high-flyers don’t pollute their homes with facile magazines like “parenting.” Just look at the other articles on that front page, like “19 APPS every modern mom needs,” and you’ll clearly see that the “parents” who read that magazine lack the intelligence to be anything but cogs in the future Steve Jobs’s machine.

    • abc123

      Jeesh. Giving busy, strapped-for-time moms tips on what apps might help them streamline their daily routine makes the readers of Parenting unintelligent? I love sweeping generalizations.  

  • kPkPkP

    Step 1: Put him up for adoption…

  • Guest

    I’m be disappointed if my kid turned out like Steve Jobs. I’m trying to raise my son to be a better person than that.

    • Nick White

      Knowing what we now know about Steve Jobs, it’s tough to disagree with that.

  • Sarah

    At first glance, and without reading the article, there’s something that strikes me as a bit sexest about it. The image of the next Steve Jobs– a leader in technology and design– is a white dude, as portrayed in the photo. It’s not offensive, just boring to see the same ol’ thing over and over again. I doubt it’s the intention of the editors, simply an oversight about the implications of what is being put out there; who it speaks to and who it ignores.  

  • Muriel

    Just let kids grow up to be their own person aspiring to their own dreams, and not an imitation of anyone else.

  • guest

    I picked up the magazine at an office today and just read a portion of the article and was interested in reading the rest.  I was trying to Google the article to finish it, and came across your post.  As a working Mom of three, I am always interested in hearing what others have to say.  Is the cover ‘weird’?–maybe, but it grabbed your attention enough to post this–as well as mine, and the others who have posted.  I would say it is good marketing, and I guarantee more people have picked up ‘Parenting’ magazine than usual because of the cover.  I was actually somewhat impressed with the small portion of the article that I read and would like to read the rest.  Let’s all lighten up a little, and realize that we are all out there to make our children better if we can.  ( I am assuming you are if you subscribe to the magazine.) 

  • Anonymous

    What is truly scary about this, is that the “trendy” parents will take this and run with it and in a few years pass off little Timmy’s a-hole behavior as just him being “creative.” Let kids be kids. Good grief! the amount of coddling and “put your helmet on, your safety cord and oh, lest I forget junior, activate your GPS before you go to the pantry for your Gluten-free carrot and dill veggie wrap…” Instead of focusing on how to raise your kid to “be like Steve” how about focusing on just raising your kid to be courteous, and original. The way some of these parents go about it and then release their spawn onto the general public, Parenting Magazine may as well have put (insert your favorite Sociopath here ) on the cover.

  • Ccarnation

    I received this magazine in the mail for free this month. I didn’t order it, so I have no idea why it was sent to me, but decided to page through it. The cover was very annoying, but what made me throw the magazine in the trash was the Q and A section on playdates. Along one of the margins was a highlighted area entitled “Playdates From Hell” or something along those lines. One of the stories from a reader described a playdate where the other mother talked about her child’s death and impending divorce. The woman writing in stated she “couldn’t get out of there fast enough” (I’m paraphrasing). The chirpy tone of the article, complete with stupid abbreviation for the word situation “the sitch”…huh? along with this mean-spirited story reminded me more of a junior high school hallway than a helpful resource for parents. I don’t have time for this crap and don’t want it in my house. Nice values to be instilling in your kids, Parenting Magazine.

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