Microsoft plans more than 30 ‘popup’ holiday stores

Microsoft this morning released a list of locations in the U.S. and Canada where it will be opening “popup” stores for the holiday season — the industry term for spaces that temporarily extend a retailer’s reach without the investment of building a permanent store.

The locations will be part of the company’s effort to market Windows 8 and related hardware when the new operating system launches in October. The company isn’t saying whether they will sell the Microsoft Surface tablet, and it hasn’t yet given specific dates for the openings.

Here’s the list of locations announced this morning. Microsoft says more will be announced in the coming weeks.

  • Aventura Mall – Aventura, FL
  • Beachwood Place – Beachwood, OH
  • Cherry Creek Shopping Center – Denver, CO
  • Dadeland Mall – Miami, FL
  • Eaton Centre – Toronto, Ontario
  • Fashion Mall at Keystone – Indianapolis, IN
  • Fashion Show Mall– Las Vegas, NV
  • Glendale Galleria – Glendale, CA
  • Mall at Green Hills – Nashville, TN
  • Mall in Columbia – Columbia, MD
  • Metropolis at Metrotown – Burnaby, BC
  • Montgomery Mall – Bethesda, MD
  • Natick Collection – Natick, MA
  • North Star Mall – San Antonio, TX
  • Oakridge Centre – Vancouver, BC
  • Penn Square Mall – Oklahoma City, OK
  • Perimeter Mall – Atlanta, GA
  • Roosevelt Field Mall – Garden, City, NY
  • Ross Park Mall – Pittsburgh, PA
  • Saint Louis Galleria  – St. Louis, MO
  • San Francisco Centre – San Francisco, CA
  • South Shore Plaza – Braintree, MA
  • Southpark Mall – Charlotte, NC
  • Stonebriar Centre Mall – Frisco, TX
  • Streets at Southpoint – Durham, NC
  • Time Warner Center – The Shops at Columbus Circle – New York, NY
  • Washington Square– Portland, OR
  • West Edmonton Mall – Edmonton, Alberta
  • Westfarms Mall – West Hartford, CT
  • Westfield Garden State Plaza – Paramus, NJ
  • Woodland Hills Mall – Tulsa, OK
  • Woodlands Mall  – Woodlands, TX

Microsoft has said it will have a total of 44 permanent stores open by the middle of next year, as noted by Mary Jo Foley of ZDNet.

  • guest

    Apparently they’re not content losing money on just each of the existing permanent ones.

    • guesst

      Um. They are making tons of money at the existing permanent ones… and making more of them as fast as they can. Where are you getting your information?

  • MidahoX

    Yes Portland is in the list finally. m/