Danielle Tiedt

Danielle Tiedt, who was the general manager of marketing for Microsoft’s Bing search engine, is joining YouTube to lead consumer marketing for the Google-owned property.

A Microsoft spokesman says that the Redmond company made the decision to “part ways” with Tiedt, and that its decision was not related to her hiring by YouTube.

Advertising Age first reported the news of Tiedt’s hiring by YouTube this afternoon.

“We can confirm that Microsoft made the decision to part ways with Danielle effective immediately,” said Mark Murray, the company’s general manager of corporate communications. “We don’t comment on internal personnel issues, but we can say that the decision to part ways was not related to her interest in joining YouTube.”

Google told AdAge, “We are excited to have someone of the caliber of Danielle Tiedt on board as our VP of marketing. She will play a pivotal role as we move forward into our next phase of growth.”

Comments

  • Guest

    It’s rare to see MS throw someone under the bus so publicly. I guess they were worried about the “Bing GM leaves for Google” headlines or whether that might cause other Bing employees to jump ship. Apparently they decided that proactively trashing her reputation was the most expedient way to head that off.

    If she committed some egregious violation then I guess I don’t feel sorry for her. But if it was just a routine decision to change leaders then that’s definitely not the classiest way they could have handled it.

    • Guest

      I’d lean towards the latter, and either Google knows and doesn’t care or doesn’t know and got ahead of her formal dismissal.

      • Guest

        test

    • http://twitter.com/ArcComputer david prokop

      as Bill Gate’s influence on ms fades to nothing, and balmer’s personality dominates, you will witness more of this “tasteless public bashing” from all levels of ms, increasing as the best and brightest… drain away. DT is a superstar.

  • Guest

    It’s rare to see MS throw someone under the bus so publicly. I guess they were worried about the “Bing GM leaves for Google” headlines or whether that might cause other Bing employees to jump ship. Apparently they decided that proactively trashing her reputation was the most expedient way to head that off.

    If she committed some egregious violation then I guess I don’t feel sorry for her. But if it was just a routine decision to change leaders then that’s definitely not the classiest way they could have handled it.

  • Guest

    Actually, there is a large audit going on in BING because money is missing or funneled to friends service companies.

    • Guest

      On Steve Ballmer’s watch? Say it ain’t so.

  • Guest

    “We don’t comment on internal personnel issues, but we can say that the decision to part ways was not related to her interest in joining YouTube.”

    PR Translation:
    We threw her out and locked the doors prior to someone else picking her up without or who did not have detailed knowledge of the departure.  Good luck to them.  Your issue now.

    Ya, Bing is under audit and can you guess the reason why?

  • http://techmansworld.blogspot.com/ MHazell

    Aw well. Another person leaving Microsoft.

  • Guest

    Someone at her level disappearing means more than just the usual Bing dark matter: likely not just incompetence…

  • Guest

    Danielle has been a superstar for years at Microsoft, adored by all the execs.  She is a visionary and passionate leader, with superb integrity and commitment. This is a complete PR pile of rubbish, and is exceptionally tasteless for an already tactless company.

    • Guest

      So very true.  As someone who worked with her every day, I can tell you first hand what a well respected leader and visionary she was.  She will be missed here very much.  Her decision to leave MS came long before their decision to “part ways”.  I, for one, was ashamed to be associated with Microsoft when I saw their statement.  Thanking her for her 14 years and significant impact on the business would have been the classier way to handle this.  You Tube is getting a rock star.  Good luck to you Danielle! 

      • Guest

        As someone who knows what she did first hand I can tell you she got the hell outta Dodge when her house of cards started to come down.  Plain and simple.  Microsoft actually was classy, they could have called her out with her pot smoking clan who took company funds and used them for personal indulgences, but they didn’t.  You may have worked with her every day, but you did not know what she was actually doing.  Stop defending what you don’t understand.  Visionary?  Hell, anyone can become a visionary when baked.  Nothing but a common thief.  Don’t put her on a pedestal, you’re being stupid and ignorant.

        • Dinky

          Marketing people are rarely worth any money whatsoever. They’re just a bunch of paid jibberjabbers who couldn’t design anything to save their lives or handle business either. This woman probably cares more about her hair. The campaign for Bing was pretty stupid. Dont malign stoners by implying an ad campaign was their work. You’re prob the kind of closet fascist that makes people dream of leaving.

          Besides, anybody truly creative wont be working in a corporation or an ad agency. They’ll be painting, sculpting, or on a stage.
          SO tired of hearing desk jockeys wax about their creativity when nobody will ever give a whit about anything they worked on.

          That said, MSFT is a company of fratboys with no future. What are their biggest credits? Windows, Office, XBOX, and Expedia. I’m just so wowed by their creativity.

          • Tessa

            Wow, bitter much?

  • Dinky

    Balmer was publicly noted for exploding over losing execs to Google two years ago, so this is just more of the same. Anybody that acts like a gorilla that wants to pounce on you is not going to create a corporate culture that works for the truly creative types (read:not MBA fratboy right-wing types). MSFT is still dominated by suburban guys with poor senses of humor that have racked up millions living off of a 15-yr old reputation of faded dominance and yet produced little of value since, besides maybe XBOX. Mobile means MSFT is over. Good riddance.

  • search guy

    What goes around, comes around.  There is a long list of people who Tiedt misstreated, fired, or pushed out because they didn’t fall within her little circle of friends.  Its good on her, and well deserved.

  • http://twitter.com/SoftwareWorlds SoftwareWorld

    This is clearly inappropriate slander on the part of Microsoft . They need to market themselves better. Washing dirty linen in public is not going to help their reputation of being perceived as a bully.

    • http://www.facebook.com/people/Gerard-Smith/1101468602 Gerard Smith

      They saved Tiedt’s reputation by letting her slip away without an investigation. It happens at all big corporations…

  • Guest

    Love all these guest posts saying wonderful things about the lady, um, Hi Danielle. 

    If you knew what she (and others) did you’d be disgusted, and you’d wonder why Microsoft didn’t say something more. She’s lucky she dodged a bullet by 2 weeks. Microsoft is not known for making public statements like this, the company was being soft on her. Can’t wait to see how Google handles it, she clearly lied on her resume.

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