Can Microsoft get you to start using Internet Explorer again?
That’s the goal of a new online campaign built around a lighthearted site called “The Browser You Loved to Hate,” poking fun at IE’s reputation and saying things have changed.
“Some people are trying the new Internet Explorer and actually liking it. Not that they would actually say that out loud. Curious? It’s a new browser,” reads the introductory text on the site, which also features the video above.
The campaign comes one year after the release of Internet Explorer 9, a major overhaul that focused on better support for web standards and deeper integration with Windows.
Microsoft has seen its share of the overall desktop browser market decline further in recent years with the rise of Firefox and Chrome, and its decision to focus on the most recent versions of Windows, excluding Windows XP.
The company points to IE9′s growth on Windows 7 as the key metric that it’s watching.