Based on the numbers, things are going very well at Hulu.
The streaming video company released its 2012 results today and this year, the company will post $695 million in revenue, up 65 percent from last year.
Hulu now has three million paying Hulu Plus subscribers and the number of Hulu Plus subscribers has more than doubled over the past year. The service can be accessed from more than 320 million Internet connected devices in the U.S., not including laptop and desktop computers.
Other interesting stats:
- Hulu has grown its offerings by more than 40 percent and now has more than 430 content partners, providing over 60,000 TV episodes, 2,300 TV series, and 50,000 hours of video.
- In 2012, Hulu invested more than $500 million in content.
- Since launch in 2007, Hulu has generated over $1 billion for content partners.
- Hulu Plus now offers current season episodes from more than 235 of the most popular television series on TV in the U.S., and over 40 series on TV from across the globe, “something no other online video service offers.”
- Hulu has served more than 1,000 advertisers, 28 percent more than last year.
- Hulu Japan has quadrupled content over the past year and is now accessible from more than 50 million Internet connected devices in Japan (not counting laptops or desktop computers).
“At Hulu, we are doubly fortunate in that we are at the crest of two massive waves that we believe will persist for the long term: the rise of online video advertising and the rise of online video subscription services,” writes CEO Jason Kilar.
Hulu is a competitor for Seattle online giant Amazon, which offers Amazon Prime, its video streaming service that costs $79 per year. For a few weeks in November, Amazon offered Prime for $7.99 per month, the same rate as a Hulu Plus or Netflix streaming subscription. But that test ended after just a few weeks.
Previously on GeekWire: Hulu home to movies, TV shows and now video games