Amazon has tried a variety of different projects in search over the years, with its A9 search engine never becoming a major rival to the bigger players in the broader world of web search.

But the Seattle company is still in the search game, and this morning its Amazon Web Services unit rolled out a beta of a new service for websites and apps that aims to capitalize on its years of work in search technology.

It’s called CloudSearch, and the company says it will let developers integrate a “powerful and scalable search system” for indexing and retrieving information in their sites and apps. The setup takes less than an hour and costs less than $100 a month, the company says.

CloudSearch will compete with services from GoogleMicrosoft and others.

Several Amazon Web Services Customers have been testing the technology. Among them: A company called Search Technologies created a Wikipedia search application, NewsRight is using it for a news search tool, and SmugMug is using it for photo searching on its site.

Amazon’s Jeff Barr explains and shows the setup process in a blog post.

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  • Guest

    Congratulations to Amazon on the launch!

  • Guest

    Exactly the strategy that Bing should have adopted.

  • Guest

    Meanwhile MS announces a “transition” to something similar, but of course that won’t be available for months while Amazon’s is available today. And leaving existing customers of the current free Bing API screwed on virtually no notice.

    Microsoft: the company that can’t shoot straight.

    • Bob

      Microsoft needs a new CEO who can not only set a new direction for the company, but who is willing and able to finally pull all the disparate parts together and put and end to these embarrassing and seemingly endless mistakes.

    • Guest

      What do you mean? The Bing API is going away? I’d like to know more.

      • Guest

        The free part of it. Reading is a critical skill.

        • Guest


  • Greg Davis

    The MFST competitor would be FAST in the cloud, not Bing API. Just need a worker role for the crawler and SQL Azure for backend index.

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