Posting from Las Vegas: As the Consumer Electronics Show begins this week, one of the big subjects of conversation will be Amazon.com, which shook up the tablet computing market this past fall with the release of the $199 Kindle Fire, in addition to expanding its popular line of Kindle e-reader devices.
So will Amazon’s Kindle team be here in force at the industry’s big event, building buzz for its latest products at a massive booth next to the other consumer electronics giant?
Well, no. Amazon will continue its tradition of keeping a low profile … with a couple exceptions.
In its traditional role as an online retail giant, the company is conducting ‘Amazon 101′ classes at CES for vendors looking to start selling their products on Amazon.com, as well as advanced courses for existing vendors.
And in a more unusual twist, the Amazon Digital Mobile and Software Products Group will be here to recruit developers.
“Are you a Ninja Coder? Try out your skills at the Amazon Digital Products Booth!” reads their pitch in the CES directory. “We are looking for entrepreneurial and innovative software engineers and testers who thrive on solving tough problems. Amazon has developed significant digital and mobile businesses across a number of platforms (iPhone, Android, Windows Mobile, and others) including Kindle, Amazon MP3, Amazon Video on Demand, IMDb, Amazon Mobile store, and Audible.”
The move speaks to the tight labor market in the ranks of software developers. It will be interesting to see what kind of response they get, given the large proportion of business people traditionally at the show. Coders aren’t as easy to find in Las Vegas.
Ninjas, on the other hand …