Game characters get ‘Boobies Rule’ shirts for breast cancer awareness

NFL teams are doing it, and maybe you’ve already sported a pink piece of clothing to show your support for breast cancer awareness. Now, a Bellevue-based video game startup is making that possible, virtually.

U4iA Games – pronounced euphoria – has teamed up with apparel company Boobies Rule to offer gamers virtual T-shirts for their in-game characters.

The Bellevue-based company is allowing users playing its browser-based shooter Offensive Combat to buy virtual Boobies Rule T-shirts. U4iA will donate a portion of the profit back to Boobies Rule for breast cancer research.

Not only can you raise awareness of the issue, but don’t you think these noticeable t-shirts provide a little distraction for opposing shooters?

The virtual goods industry has quickly grown into a $15 billion business and it doesn’t appear to be slowing down soon.