The Mariners’ holy-huge new video board won’t just be for watching crystal-clear replays — the team has big plans to engage fans with social media on the new screen as well.
Going from a 1,196 to 11,425 square feet of space to work can certainly help. Kevin Martinez, vice president of marketing, said that everything from Twitter to Instagram to Pinterest will be used up on the big board.
The Mariners will continue to use social media as a way to showcase fan photos and allow people to select music played at Safeco Field. Martinez said that the team will incorporate Tweets with hashtags for specific themed features and are discussing using fan Tweets on the screen as well.
The opportunities seem endless and the team is still working through possibilities with the season about five months away.
“A lot still to be discussed and integrated,” Martinez said.
I’d love to see fan tweets about what’s going on during the game. Whether it’s opinions about another Felix Hernandez strikeout, a decision manager Eric Wedge made or how good the garlic fries are, I really like the idea of meshing social media with live sports at the ballpark.
Reach staff reporter Taylor Soper at firstname.lastname@example.org or on Twitter @Taylor_Soper