This week’s App of the Week is called Super PAC App, and it’s like Shazam for political ads — just in time for the November and the flood of political ads that come along with the election season.
Here’s how it works: You hold your device up to the television when a political ad is playing. The app then listens to the audio signature to identify the ad being played, and then gives you details about the organization responsible for it, with links to articles fact-checking the ad.
There’s at least one other app out there that takes a similar approach, Ad Hawk. I’ve used them both and found Super PAC App to be the better of the two, with more comprehensive information and better functionality overall.
Super PAC App is free for iPhone and iPad, but not yet available for Android or other devices.
More background on the app and its creators is available here. Addressing a question about their political beliefs, they say, “We believe in transparency and easy access to trustworthy information. Whether you lean right, left, up, or down this app’s for you.”
App of the Week is a regular feature of the GeekWire radio show and podcast, airing at 7 a.m. and 9 p.m. Saturdays; and 8 a.m. and 2 p.m. Sundays on 97.3 KIRO-FM in Seattle (sometimes preempted by live sports), and running weekends on GeekWire.com. Here’s the audio of this week’s segment.