Amazon.com this morning released an update for its Instant Video app for iOS that expands its footprint beyond the iPad to the iPhone and iPod touch.
The free app works via a standard Amazon account. Amazon Prime subscribers can use the app to watch the library of Prime Instant Video content (movies and television shows available at no extra charge as part of the annual subscription). In addition, all users can use the app to access movies and shows that they’ve purchased separately from Amazon on their computers, and added to their watchlists.
However, there’s no option to rent or buy movies or shows directly from within the app. Amazon uses a similar approach in other apps, for platforms including Xbox Live.
I’ve been trying the app this morning, and it seems to be working well after some initial sluggishness loading content. The updated app is available in the App Store.