Today Amazon launched Amazon Device Messaging API, its own cloud-based push notification platform for Kindle Fire apps on Amazon’s cloud.

Amazon already has a system called SNS which offers push notifications for web apps, but the new beta system features a uniform way for developers to offer push notifications for apps on the Kindle Fire tablets.

Previously, developers sent push notifications using third parties, but now they’ll be able to use ADM to do the same and also display a custom interface and sync data.

ADM works on the Kindle Fire HD and second generation Kindle Fire devices. It’s free for all developers who sign up for it.

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