Nokia promised some attention-grabbing stunts to promote its new Windows Phone lineup, and apparently it wasn’t kidding. Here’s how the mobile phone giant marked the launch of the Lumia 800 this week on London’s Millbank Tower.

From the video’s description: “Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure.”

Nokia and Microsoft are counting on their Windows Phone partnership to reverse their fortunes in the mobile phone market. Nokia’s Windows Phones are scheduled for release in the U.S. next year.

Comments

  • Guest

    Very impressive as an awareness effort. But Nokia and MS need to do way more ads showing WP in action. Otherwise Android and iOS will continue borrowing some of the best aspects and claiming them as their own.  

  • Mortified

    That was 100 percent marketing flop.

    • Guest

      Another alias, Swedish troll? You must need a SQL database just to keep track of them all. 

  • http://twitter.com/RedRussak ‘Red’ Russak

    That was AWESOME!!! 

  • philotech

    pretty damn killer, if you ask me. 

  • Zglg

    Doesn’t Mather how many millions paid Microsoft for
    introduction, but is it worthy every penny.

  • Zglg

    Doesn’t Mather how many millions paid Microsoft for
    introduction, but is it worthy every penny.

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