Study: Google+ winning over suburban parents, losing college kids and cafe dwellers

New data released by Experian Hitwise today gives a snapshot of the types of people who are adopting Google+, and also those abandoning it after giving it a try, based on the research firm’s sample of users.

In short, according to the firm’s data, Google+ seems to be falling out of favor among the “colleges and cafes” crowd, generally younger people without children.

However, it’s seeing an increase in interest from the “kids and cabernet” segment — defined as “prosperous, middle-aged married couples living child-focused lives in affluent suburbs.” That’s a group that hasn’t embraced Facebook as much as the rest of the population, according to the Experian Hitwise data.

Of course, no one fits perfectly into any demographic profile, but I’m probably closer to “kids and cabernet” at this point than to “colleges and cafes.” But my biggest problem continues to be finding the time for a third social network, beyond Twitter and Facebook. (I’ve never been a heavy LinkedIn user.) I’m using Google+ sometimes, but not as much as I’d like to, because I find myself prioritizing the incumbent social networks.

I’d be curious to hear how all of you are balancing all of this, assuming you are.

And in case you missed it, on this subject, here’s a video about Google+ that went viral this week. (Via GigaOm)

  • http://twitter.com/bullington Rodney Bullington

    I think that this comes down to which network is easier to use and is less confusing.

  • Guest

    I’ve found the men on Gooplus tend to be much better educated and have more things to say than on, say, Facebook or Xanga. Not one gooplus friend has told me that the number of Fridays, Saturdays, and Sundays this month occurs only once every 823 years.

    • http://www.intrinsicstrategy.com FrankCatalano

      Yet. It’ll happen if Google+ gets to the same level of popularity as the other networks. The larger the network, the lower the average IQ.

      • Guest

        Couldn’t we create a social network just for the intelligent? aSmallWorld discriminates based on looks. Let’s keep out the ignorant.

        • http://www.intrinsicstrategy.com FrankCatalano

          I’d hate to be the one who has to draw the line. Any new network draws early adopters who aren’t representative of the full potential (and to the network creator, desired) population. Once that potential is reached, you get the network effect — but you also more closely mirror the masses for which the network is designed, with all the usual pros and cons.

        • Stb Hrnndz

          Isn’t that what circles are for?, you can always segregate your small world of intelligent people filtering out all the nuisance that are kids and what else, I doubt of Plus falling for the like of any other social network as it is, the control is there, you just need to know how to make what you want out of it.

  • Guest

    I’ve found the men on Gooplus tend to be much better educated and have more things to say than on, say, Facebook or Xanga. Not one gooplus friend has told me that the number of Fridays, Saturdays, and Sundays this month occurs only once every 823 years.

  • Guest

    I’ve found the men on Gooplus tend to be much better educated and have more things to say than on, say, Facebook or Xanga. Not one gooplus friend has told me that the number of Fridays, Saturdays, and Sundays this month occurs only once every 823 years.

  • Guest

    I never was big on Facebook and have now almost completely stopped using it. Still use Twitter, but I do most of my posting from G+.

  • Anonymous

    Wow OK man that makes a whole lot of sense dude. Wow.
    http://www.anon-vpn.it.tc

  • http://www.intrinsicstrategy.com FrankCatalano

    Tried Google+ and am putting it on hold. Social networks compete for time. For me, the role of Google+ isn’t clear — I know how and why I use Facebook, Twitter and LinkedIn — and until Google+ evolves its own niche, it duplicates.

    Perhaps the most telling comment I see from the social media digerati is that there needs to be the ability to cross-post the exact same thing on Google+, Twitter, Facebook and LinkedIn. If that’s the case, why bother? If you aren’t going to use a social network for something unique, why use it at all?

  • Guest Again

    Trying to get a handle on Google+ after less than 2-months, in the middle of the summer, is impossible.  My guess is if you looked at other social networks, you’d see a slight drop off in engagement during late-July and August from North America and Europe simply as a matter of seasonal adjustment.

    The issue is whether Google+ starts being adopted by college age students over the course of the next academic year, both for academic/class collaboration and then it spills over to personal use. 

    Leave the mad rush to judgement to the fluffy tech blogs of Techcrunch/AOL and Mashable.

  • Guest Again

    Trying to get a handle on Google+ after less than 2-months, in the middle of the summer, is impossible.  My guess is if you looked at other social networks, you’d see a slight drop off in engagement during late-July and August from North America and Europe simply as a matter of seasonal adjustment.

    The issue is whether Google+ starts being adopted by college age students over the course of the next academic year, both for academic/class collaboration and then it spills over to personal use. 

    Leave the mad rush to judgement to the fluffy tech blogs of Techcrunch/AOL and Mashable.

  • Guest 2

    This “survey” comes out one day after games infiltrate Google Plus and we’re supposed to believe the analysis has any value?

    Reads like Mashable.

  • Guest 2

    This “survey” comes out one day after games infiltrate Google Plus and we’re supposed to believe the analysis has any value?

    Reads like Mashable.

    • Stb Hrnndz

      Before.

  • John W Baxter

    It would seem hard to learn much about how real people use Google+ until a real person can get an Google+ account without begging an invite from someone, and then a significant number have used it for a while.

  • John W Baxter

    It would seem hard to learn much about how real people use Google+ until a real person can get an Google+ account without begging an invite from someone, and then a significant number have used it for a while.

  • http://DrThomasHo.com Dr. Thomas Ho

    It suits ME just fine IF Google+ is a place where I can GET AWAY from the NOISE (HOW LONG will that last?) of Facebook & Twitter to LEARN MORE FIR A CHANGE!

    That’s why I’m moving my Personal Learning Network to Google+ BUT it IS a challenge finding time for Google+. On the other hand, WHY am I spending so much time on Facebook or Twitter if I’m not learning so much over there? As a matter of fact, I have been spending LESS time on Facebook & Twitter anyway so I welcome Google+ as a place where I can make a FRESH START based on what I’ve learned about social media from my experience on Facebook & Twitter!

    • Hans de Kraker

      I think the Fresh Start argument will ring true for many.

      I like the cleaner UI and the easy way you can add people to circles and you own your data.

      The only thing I have found hard is invitng others and have been too busy to find out how.

  • http://twitter.com/gcorrin greg

    I wouldn’t say that video went viral. It kinda stinks.

  • Laurie Gold

    I joined google+ as soon as I could, and would like to entirely phase out of Facebook, but not enough people are using google+ yet. That’s a huge problem, not helped by the fact that half the people I sent invites to did not receive them or could not make them work, but if google can iron out that problem, Lots of people, I think, would opt out of FB if there were an alternative, and I’m hoping google+ can do that.