Farewell, Qwikster, we never got a chance to know you. And maybe that’s a good thing.
That’s no doubt the sentiment among many Netflix subscribers this morning after the company abruptly reversed its plan to spin off its DVD-by-mail service into a new site.
The change would have required many Netflix users to maintain two accounts, with different logons and ratings/review systems, separate from the Netfllix streaming service.
“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs,” writes Netflix CEO Reed Hastings in a post this morning. “This means no change: one website, one account, one password… in other words, no Qwikster.”
The bad news: The price hike instated by the company in July remains in place, with streaming and DVDs billed as different services, costing cumulatively more than they did as a package.
Hastings had unveiled the Qwikster plan in the process of apologizing for how the company communicated that price increase.