MSN debuts Onpoint, the ‘ultimate women’s app’

Microsoft’s MSN has already targeted the dudes with a “men’s lifestyle” app, debuting “Onit” for Windows Phone, iPad and iPhone earlier this year. Now, there’s one for the ladies.

The company this morning released a new app called Onpoint, calling it the “ultimate women’s app.”

So what’s it about? From the MSN blog post: “You barely have time to flip through your favorite magazines, let alone the time to stay on top of current and local happenings.  Wouldn’t it be great if you could read up on fitness, hairstyle and beauty tips; or discover your next vacation spot all in one app?   We think so too. Every day, we handpick the best stories, recipes, exercise articles and videos from leading magazines and sites, so you don’t have to.”

It’s available initially for Windows Phone, iPhone and iPad, with an Android version in the works. See this Microsoft page for download links.

  • http://www.bytheseacommunications.com Gaby Adam

    Okay, I understand this is for the masses, but how about some more intellectual content on the app?  World issues, ethics, environmental sustainability, etc.

    • Guest

      Neither this nor the men’s one seems to include that. Perhaps they think others have already done a good job of aggregating that content? This is more lifestyle.

    • Guest

      Neither this nor the men’s one seems to include that. Perhaps they think others have already done a good job of aggregating that content? This is more lifestyle.