Twitter and Microsoft Bing have extended the partnership that gives the Redmond company’s search engine the ability to include a real-time view of tweets in its search results. The deal is notable in part because Google and Twitter previously failed to reach a deal to extend the search giant’s access to the so-called Twitter Firehose of data.
Microsoft and Twitter announced the agreement this afternoon — skipping the traditional news release and going public with the news like a couple of lovebirds … on Twitter, of course.
Tweeted Bing: “@Twitter Been thinking about our last 2 yrs together. Instantly tapping into the wisdom of the Twitter community. Good times.”
Responded Twitter: “@bing Totally! Search w/o Twitter = old news. You & @MSN are amazing at using Tweets to make search better & help people stay in the know.”
Answered Bing: “@Twitter Let’s say we stick together and do bigger and better things?”
Microsoft’s Stefan Weitz then suggested they “get a room.”
Via email, a Microsoft representative confirmed the news. “We are pleased to announce that we are extending our collaboration with Twitter.” No further details were released.