Microsoft’s Worldwide Partner Conference in Los Angeles is primarily a strategy update and pep rally for the armies of companies and consultants that support, service and sell the Redmond company’s products among large and small businesses — with lots of competitive digs along the way.

But Kevin Turner, Microsoft’s chief operating officer, just dropped a bit of news about the company’s plans for retail expansion, via webcast from the event.

The company will open “up to 75 more stores over the next two to three years and continue to bring our stores outside the U.S., as well,” said Turner, showing the slide above. “We’ve got a huge opportunity to get the Microsoft story out there.”

That’s still far fewer than Apple, which has more than 300 stores worldwide. But it’s a significant expansion beyond the 11 stores operated by Microsoft currently.

A report by Business Insider’s Matt Rosoff in April pointed to an internal debate inside the company over how quickly Microsoft should open more stores, with Turner and Microsoft CEO Steve Ballmer advocating matching or surpassing Apple’s presence.

Speaking to the partner conference today, Turner said the biggest benefit of the stores for Microsoft is “helping us transition from thinking about our customers to thinking like our customers.”

Comments

  • John Darwin Kurc

    Steve and Kevin, It is too late. Both of you need to be terminated. http://www.daxwax.com

  • John Darwin Kurc

    Steve and Kevin, It is too late. Both of you need to be terminated. http://www.daxwax.com

  • Guest

    Congratulations to Microsoft! The Microsoft Store concept has allowed millions of customers to experience Microsoft products up close and personal in ways that almost no other retailer can offer. Kudos to Kevin on expanding this experience to more parts of the country.

    • Superfantastic

      Congratulations to Microsoft! You open up a MS store before Apple ever thought of it. But like mobile and tablets, you failed to maintain focus and now they’re dominant and you’re not, and they’re profitable and you’re not. Kudos to Steve, and Kevin, and MS’s entire board for once again giving up an important lead and now having to lose millions in a desperate attempt to catch up. You guys are great! You’re worth every one of the millions you’re paid and the hundreds of billions you’ve lost for shareholders since that first store opened and subsequently closed.

  • Moretent

    Wyoming but not Colorado? That’s got to be a mistake.

    • http://pulse.yahoo.com/_FLCXEME43XHNPZQWMF4XXKNQOQ Jason

      It is. Lone Tree Colorado has the store. Just south of Denver. 

    • http://pulse.yahoo.com/_FLCXEME43XHNPZQWMF4XXKNQOQ Jason

      It is. Lone Tree Colorado has the store. Just south of Denver. 

    • http://pulse.yahoo.com/_FLCXEME43XHNPZQWMF4XXKNQOQ Jason

      It is. Lone Tree Colorado has the store. Just south of Denver. 

    • http://pulse.yahoo.com/_FLCXEME43XHNPZQWMF4XXKNQOQ Jason

      It is. Lone Tree Colorado has the store. Just south of Denver. 

  • John

    I have noticed this “Guest” post on a few MSFT articles – written in a similar way, always very positive about MSFT and always tries to put a good spin on the story – I am guessing this Guest is part of MSFT PR or paid by MSFT.

    • Guest

      Guess again, John. My positivity is not paid for.

      • Anonymous

        Yes, I can vouch for the fact that Guest is an equal-opportunity spreader of unsolicited (and often unjustified) sunshine.

    • -20IQ

      Maybe they’re tired of the equally predictable comments from trolls like Xeno and its derivatives.

  • http://twitter.com/jeffreydpayne Jeffrey David Payne

    It speaks volumes about the influence of GeekWire that the borg would take the time to Astroturf you.

  • http://www.appatic.com Avatar X

    Validation for yet another rumor scoop. I commented on a rumor last month about the Microsoft Store road map to 100 stores in total, with more than half for being for the USA. Looks like that scoop was completely spot on given what Turned just admited.

    http://www.winrumors.com/new-microsoft-store-opening-in-houston-on-june-23/#comment-210117125

  • Mark

    “helping us transition from thinking about our customers to thinking like our customers.”

    I fail to see how some money losing retail locations staffed with typically junior employees and unclear feedback mechanisms into Corp, are helping MS better think like customers than tens of thousands of experienced customer-facing employees and partners.

    Is this another expensive fail being masked as a “learning experience”? 

  • http://twitter.com/Johnorrccim John Orr, CCIM

    So, where are these stores opening? 

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.