The technology media might have been disappointed with the lack of an iPhone 5 unveiling last week, but it looks like everybody else is pretty much fine with Apple’s new iPhone 4S.

More than 1 million of the new phones were preordered in the first 24 hours, eclipsing the previous record of 600,000 single-day pre-orders set by the iPhone 4, Apple said this morning.

In a statement, Apple marketing chief Phil Schiller said the preorders were “the most for any new product that Apple has ever launched.”

This is the first iPhone to be launched on three major U.S. wireless carriers, with Sprint joining AT&T and Verizon in offering the device. AT&T previously announced that it registered 200,000 preorders in the first 12 hours of availability.

Preorders for the iPhone 4S began on Friday, capping a tumultuous week for the company.

Although the exterior of the iPhone 4S is the same as the existing iPhone 4, the technology inside has been given a significant overhaul, with a better processor, faster graphics, an 8 megapixel camera, better battery life, and the new Siri voice-controlled intelligent assistant, among other improvements.

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  • Guest

    Congratulations to Apple on a successful launch despite all the detractors! Apple’s “Kindle Fire Killer” is off to a strong start.

  • ShaunH

    So how do I get the “AppleCare+-gate” started? I upgraded (long overdue, currently using 2008’s 3G version) via AT&T website but was not given a change to purchase AppleCare+ at the time. And now the fine print of the insurance policy reads “AppleCare+ must be purchased together with new covered equipment.” Even though I have not technically “purchased” it because it has not shipped, neither AT&T nor Apple is providing a method to add this, nor adding a window of opportunity… the advice given thus far has been “cancel your pre-order and re-order via Apple to add AppleCare+ and oh by the way.. that puts you at the end of the waiting list line which is already at 2-3 weeks.”

    Here’s some ongoing discussion:

    Can you guys look into this? Get your contacts going? Contact Mr. Cook? :) Thought I’d try.

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