Sports Tech - GeekWire

Jul 11, 2026, 7:39 PM

What to know about Vinod Khosla, the Silicon Valley legend whose family is buying the Seahawks

He’s obsessive about talent, fiercely loyal to the leaders he picks, and relentless when told no. Here’s what Vinod Khosla’s four decades in tech and investing tell us about how the venture capitalist and his family are likely to approach owning the Seahawks. Read More

Jul 10, 2026, 11:53 AM

Data vs. gut instinct: Seahawks coach leans into analytics to support, not drive, in-game decisions

“You don’t have to do what the numbers say,” Mike Macdonald said, adding that variables such as how a game is going, the feel for your own team, and gut instinct can all cancel out data suggestions. Read More

Jul 8, 2026, 8:59 AM

The drive to make a better golf app: Former pro athlete bets big on ‘Barkie’ and AI as a caddie

Dane Renkert is co-founder and CEO of the Bellingham, Wash.-based startup that’s building an app that tracks scores by voice alone, settles betting games automatically, and never requires a golfer to look down at a screen. Read More

Jun 24, 2026, 4:15 PM

Seahawks partner with Accenture to revamp team’s tech capabilities and boost fan engagement

The deal pairs one of the world’s largest technology consulting firms with the NFL’s reigning Super Bowl champions, with Accenture bringing data and AI capabilities to bear on the franchise’s business operations and fan engagement. Read More

Jun 1, 2026, 12:28 PM

A sports power play for Melinda French Gates as she takes minority stake in Seattle Kraken hockey team

French Gates called herself “a big believer in the power of sports” and said that after many years of “cheering on Seattle from the sidelines,” she’s excited “to have an even deeper connection to the Seattle sports community.” Read More

May 7, 2026, 9:09 AM

Report: Boston Celtics investors set to bid on Seahawks

Wyc Grousbeck and Aditya Mittal are reportedly submitting a letter of interest to the Paul G. Allen estate for the NFL team. Read More

May 6, 2026, 8:27 AM

Seattle-area tech vets buy a cricket team — in Boston — to further feed the sport’s talent pipeline

The five co-owners of the newly acquired New England Eagles, a Minor League Cricket franchise, are all based in the Pacific Northwest and have combined leadership experience at Microsoft, Zuper, T-Mobile, Capital One, and Bee Talent Solutions. Read More

Apr 16, 2026, 7:10 AM

Microsoft’s NFL tech goes beyond the tablet: What AI is doing for coaches, players, and scouts

Just as with business workflows, the tools are changing how teams operate on and off the field. One big benefit of AI, Microsoft says, is speed: getting the right information to the right person fast enough to shape the next play call or adjustment. Read More

Apr 2, 2026, 8:06 AM

‘Wood is wood’: WSU research finds Yankees’ viral ‘torpedo’ bats perform the same as traditional bats

Scientists took their best swing at the torpedo bat design, which relies on a slightly different shape in which wood is removed from the barrel tip and added to the bat’s sweet spot. Read More

Mar 26, 2026, 8:33 AM

Want to watch the Seattle Mariners? Here are the TV and streaming options as Opening Day arrives

The Mariners enabled a “channel finder” on their website that lets fans search by zip code to find available providers and channel information in their area. Read More

Mar 10, 2026, 1:48 PM

I pitched in to a new community effort to buy the Seattle Seahawks — so far I’m on the hook for $79M

“Without being too on the nose, it’s sort of a criticism of billionaires and just how absolutely insane an amount of money it requires to buy something of that size,” said Abel Charrow, creator of “Let’s Buy the Seahawks.” Read More

Feb 26, 2026, 9:12 AM

Bill Gates won’t be following Paul Allen’s lead, says he’s not interested in buying Seattle Seahawks

Bill Gates logically landed on a short list of potential Seahawks buyers because of his Seattle connection and his net worth of $107 billion. Read More

Feb 20, 2026, 4:17 PM

Mariners open Spring Training with a win — and a loss in first Automated Ball-Strike challenge

The technology for tracking balls and strikes and challenging the human umpires behind home plate is making its Major League Baseball debut this season. Read More

Feb 18, 2026, 10:38 AM

Seattle Seahawks are for sale as Paul Allen estate seeks buyer shortly after Super Bowl win

A sale of the 50-year-old team is “consistent with Allen’s directive to eventually sell his sports holdings and direct all estate proceeds to philanthropy,” a statement posted by the estate read. Read More

Feb 9, 2026, 9:05 AM

Seahawks, Satya, and scary Alexa: GeekWire’s Super Bowl LX notebook

From the Allen family legacy to the “AI Bowl,” here are GeekWire’s takeaways from Seattle’s Super Bowl triumph in the heart of Silicon Valley. Read More

Feb 5, 2026, 9:56 AM

Want to own a piece of the Seahawks? Seattle startup presents its private equity idea to fans

Founded in 2019, Arrived is typically associated with helping everyday investors gain a stake in rental homes for as little as $100. Read More

Feb 2, 2026, 1:56 PM

When the Seattle Seahawks sell, will any tech execs step up for the 12s?

Forgive us if visions of deep Super Bowl passes have given way to talk of deep Seattle-area pockets as reports keep emerging about a potential sale of the team. Read More

Jan 29, 2026, 12:01 PM

Seattle Mariners announce new streaming and cable TV plans ahead of upcoming baseball season

The streaming option, through the MLB app, will be offered at $99.99 per year or $19.99 per month. Read More

Jan 4, 2026, 10:00 AM

Amazon tees up new private label golf balls — here’s how they stack up against Titleist and Taylormade

Amazon is taking a swing at golf balls, but are they worth buying? We enlisted the help of two golf pros to test the ultra-cheap Amazon Basics golf balls against premium brands. Read More

Dec 24, 2025, 11:15 AM

Seahawks test tactile device from Seattle startup that helps vision-impaired fans follow game action

The Seattle Seahawks gave blind and low-vision fans a new way to follow game action this season as one of… Read More

Nov 1, 2025, 10:28 AM

ChatGPT as a soccer advisor: Seattle Reign FC uses AI to develop winning defensive strategy

Generative AI has made its way onto the soccer field in a fascinating way. Read More

Oct 24, 2025, 11:08 PM

Amazon nails the fundamentals with first NBA broadcast — with a sports betting twist

Amazon marked a major milestone with its growing sports portfolio on Friday, broadcasting its first-ever live-streamed NBA game. Read More

Oct 20, 2025, 3:46 PM

AWS outage affects Ticketmaster for pivotal Mariners vs. Blue Jays playoff game in Toronto

The effects of the massive AWS outage reached the sports world on Monday. Ticketmaster was dealing with ticket management issues… Read More

Oct 18, 2025, 8:40 AM

Seattle shakes again as Mariners grand slam triggers another big burst of seismic activity

An eighth-inning blast by Geno Suarez sent more than 46,000 fans into a frenzy and generated earthquake-like activity registered by the Pacific Northwest Seismic Network. Read More

Oct 11, 2025, 2:14 PM

‘Seis the moment’: Earthquake monitors measure shaking during Mariners’ epic playoff win in Seattle

The Pacific Northwest Seismic Network, which monitors earthquakes and volcanoes in Washington and Oregon, installed a sensor inside T-Mobile Park to record seismic energy during the American League Division Series game. Read More

Oct 3, 2025, 2:19 PM

Remitly co-founder ready to build next ‘big company’ — helping leverage AI in sports and live events

Shivaas Gulati has been learning the intricacies of operating a sports venture as part of the ownership group for an English soccer team and as a technical advisor to Seattle Sounders FC. Read More

Oct 1, 2025, 4:30 AM

NBA taps Amazon Web Services to develop new basketball stats as Amazon deepens sports push

Amazon is not only streaming NBA games for the first time this season — it’s also aiming to establish a new… Read More

Sep 30, 2025, 8:00 AM

Amazon’s ‘NBA on Prime’ streams will include FanDuel bet tracking, shopping integration, and more

Amazon is planning a number of interactive features and personalization for fans when it begins airing NBA games on Prime… Read More

Sep 26, 2025, 4:04 PM

Seattle Mariners shutting down ROOT Sports, shifting TV and streaming to MLB in 2026

The Seattle Mariners announced Friday that they will shut down Root Sports Northwest at the end of the 2025 season,… Read More

Sep 23, 2025, 1:50 PM

T-Mobile will power Automated Ball-Strike Challenge System coming to Major League Baseball in 2026

Human umpires will remain behind the plate calling balls and strikes in Major League Baseball games, but next season their calls will be officially open to challenge via technology for the first time. Read More