A few years ago, Amy Buckalter was reborn. Nearing menopause, Buckalter noticed a major miss in the personal lubricant industry and grew frustrated with the options presented. “Lubricant came into use a hundred years ago and it’s still the same old messy, cold, inconvenient buzzkill.” She decided to solve this problem herself.
To say that Buckalter is no stranger to getting things done would be an understatement. Her resume boasts impressive stints at Nike, K2, and Burton before moving to entrepreneurship. Buckalter’s vision was to overhaul the world of intimate products and create luxurious pampering experiences, all while eliminating the clunks that can be part of the intimate process.
Enter Pulse; a line of personal lubricants, massage oils, and a luxe, high-tech warmer designed with health and comfort in mind, all backed by years of research and dozens of patents. Pulse provides a previously missing high-tech approach to intimacy.
While the facets and formulas of Pulse were conceptualized from Buckalter’s own frustrations, they came to fruition through detailed market research with hundreds of women. Data from Pulse’s trials found women and their sexual partners were seeking products they could feel good about putting in their bodies (Pulse ingredients are organic and medical grade), that were sleek and discreet (Pulse lubricant Pods are the size of a tube of lipstick), and wouldn’t interfere with the natural makeup of their bodies. One formula, chia-based H2Oh!, required 137 rounds of testing to ensure the right sleek-feel and osmolality to avoid disrupting body pH. Many personal lubricants overlook this detail, but it’s an important one to consider for those who are sensitive, experiencing chronic pain, navigating menopause, or trying to get pregnant.
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This is also why Pulse’s silicone based lubricant, Aloe-ahh, contains medical-grade silicone alongside other ingredients designed to soothe the body and increasing pleasure. Consumers shouldn’t have to choose between wellness and pleasure which Buckalter feels passionately about. “Women of my generation are doing the work to make intimacy something all women are more comfortable talking about and advocating for. That starts with high-end products with consumer needs at the forefront of what we create.”
Formulations aside, Buckalter and her team work to eliminate the many bumps and stumbles known to impede intimate moments. Pulse Pod’s (the patented recyclable tubes that Pulse lubricants and oils come in) mimic the same technology used in high-end cosmetics by using an airless pump system. This means that lubricants or oils are dispensed without air bubbles and without anything being able to get inside the Pod. Pods dispense single doses via the sleek airless pump designed to address the complaints of Pulse research participants. Women interviewed often detailed nightstand spills caused by bottles dispensing far too much lubricant. Decidedly not sexy.
For those looking to further elevate their intimate experience, Pulse’s signature product is the warming dispenser. The warmer, compatible with Pulse Pods, dispenses precisely measured and gently heated Pulse oils or lubricants directly into your hand for immediate use. The device features a locking mechanism in anticipation of curious pets and children, multiple light options to set the mood, an internal light to allow for Pod changes without use of an overhead light, and fits nicely into a nightstand drawer.
While the company continues growing, Pulse remains fixated on market research and honest customer testimonial to guide the creation of luxurious personal wellness and pleasure products – all formulated with the highest quality ingredients available. As they say around the Pulse offices, you aren’t still driving the car you had in high school. Why are we still using the same personal lubricants?