Expanding Website to Feature Relocation Services, Neighborhood Profiles, Exclusive Listings and Market Reports
Executives of Realogics Sotheby’s International Realty (RSIR) and the network affiliates of TTR Sotheby’s International Realty serving Crystal City, Virginia and the Greater Washington D.C. area; Daniel Gale Sotheby’s International Realty serving Long Island City, Queens and neighboring boroughs on Long Island; and Sotheby’s International Realty operated by NRT serving Manhattan in New York State, have collaborated on a new website at www.MyHQHome.com. The website will target current and future employees of Amazon that might be considering a move to either of the recently announced HQ2 locations of Crystal City, Virginia and Long Island City, New York as well as Seattle area residents that may choose to sell or lease their local home. A full web launch is planned for January 2019.
“Our goal is to provide an informational resource and personalized relocation services through our exclusive network for Global Real Estate Advisors whom are resident experts in these target neighborhoods,” said Dean Jones, President and CEO Realogics Sotheby’s International Realty. “Our brand is uniquely positioned with market leading brokerages in each of the Amazon headquarter markets from coast to coast. Our dedicated website will provide a consumer facing platform to share market knowledge and connect clients with the appropriate broker and ultimately, with a preferred property solution.”
Jones says many of his brokers have already worked with existing Amazon employees and new recruits that relocated to the Seattle area over the past several years. Based on this experience, he predicts that most of the relocating employees surrounding HQ2 will initially prefer to rent before committing to a purchase and likewise, some local clients may decide to lease an existing home locally before committing to a more permanent move on the East Coast.
“I think we’ll be just as active with luxury lease referrals as we are with home sales,” adds Jones. “We know some of these leases will evolve into home purchases a few years later. In fact, a primary consumer base for our new construction condominium presales in Seattle have been employees of the local tech titans, including those at Amazon. A focus on purchasing tends to increase with the vesting of Restricted Stock Units.”
Others consumers have bought in advance of the HQ2 announcements. Most notably is Jeff Bezos, whom in 2016 purchased the former Textile Museum, which was converted to a residence in Washington’s Kalorama neighborhood. Both the Washington Post and the Wall Street Journal noted broker Michael Rankin, a principal of TTR Sotheby’s International Realty, was involved in the transaction.
“HQ2 will prove to be a major real estate event that will drive an unprecedented amount of housing inquiries in all of the Amazon HQ cities,” adds Rankin. “Our collaboration with MyHQHome.com will help focus our efforts for the benefit of Amazon employees with the Sotheby’s white glove service that is synonymous with our brand and with prudent real estate advice they can trust.”
For the second year in a row, Sotheby’s International Realty was identified as the leader in the Lifestory Research 2018 America’s Most Trusted® Residential Real Estate Brokerage Study (visit www.LifestoryResearch.com). The study was based on 6,299 new home shoppers in the United States between January and December 2016 (individual experiences may vary).
Among the features of MyHQHome.com, consumers will eventually view side-by-side comparisons of city market fundamentals, schools, transit, housing, market reports, news aggregation and exclusive listings by Sotheby’s International Realty affiliates.
“Like all resource centers, this will be a living website that evolves over time,” said Brad Nelson, Senior Vice President of Marketing for Sotheby’s International Realty, Inc. based in New York City. “Interestingly, I’ve lived in both Washington, DC and Manhattan so I have a relevant perspective as a consumer trying to compare and contrast the markets, the communities and the lifestyles.”
Nelson says navigating real estate in a new city can be an arduous task, especially in dynamic markets like New York City, which doesn’t offer a Multiple Listing Service.
“I think MyHQHome.com will become a valuable tool for our new HQ2 neighbors, whether the individual decision is to make a move or to stay put,” said Nelson. “Working with the right broker can make all the difference in the world.”
For more information on MyHQHome, visit: www.MyHQHome.com. Each affiliate office is independently owned and operated, except for those operated by Sotheby’s International Realty, Inc.
About Realogics Sotheby’s International Realty (www.RSIR.com) – Artfully uniting extraordinary homes with extraordinary lives, Realogics Sotheby’s International Realty (RSIR) is a leading global sales and marketing brokerage firm in the Pacific Northwest with more than $1.5 billion in annual production. The boutique real estate firm of 225+ brokers service branches in downtown Seattle, Bainbridge Island, Kirkland, Issaquah and Madison Park and brokers are noted for consistently generating the highest average listing production per agent among the top ten largest real estate brands in the NWMLS. RSIR is also a leading project marketing specialist currently representing more than $1 billion in new condominium developments planned throughout the Puget Sound region.
About TTR Sotheby’s International Realty: (www.TTRSIR.com) – TTR Sotheby’s International Realty is regarded as one of the highest-performing real estate firms in the United States. With seven offices and over 450 sales associates across Washington, D.C., Maryland, and Virginia, our commitment to professional service, integrity, and community leadership allowed us to capture more than $3 Billion in closed sales in 2017, while also serving as one of Washington D.C.’s foremost leaders in corporate philanthropy. TTR Sotheby’s International Realty proudly represented several record-breaking sales in the Washington Metropolitan Region, including the sale of the iconic Merrywood estate of McLean, Virginia for $43 Million. Clients of TTR Sotheby’s International Realty benefit from our robust marketing platform, which merges traditional media with state-of-the-art digital technology. Our relationship with the venerable Sotheby’s auction house offers our clients access to the world’s most discerning luxury real estate investors, while our global reach across 930 offices in over 70 countries worldwide ensures we capture the largest pool of prospective buyers and sellers in the global marketplace, regardless of price or location.
About Daniel Gale Sotheby’s International Realty (DanielGale.com) – Founded in 1922, Daniel Gale Sotheby’s International Realty consistently leads the nation in achieving one of the highest average sales prices in the country. Daniel Gale Sotheby’s is a $3.3 billion-dollar organization with more than 950 sales associates in 28 offices throughout Nassau and Suffolk Counties, Queens, the North Fork and Westhampton Beach. Services include a Relocation Division, an award-winning Marketing & Technology Department, New Development Marketing & Sales, Commercial and Rental Divisions, and Ambassador Abstract Title company. The Sotheby’s International Realty® affiliate for Long Island and Queens since 1976, Daniel Gale Sotheby’s has gained national and international recognition, including top honors worldwide. In addition to its place on the Regents Board of “Who’s Who in Luxury Real Estate,” Daniel Gale Sotheby’s International Realty is on The Broker Council of Real Trends.
About Sotheby’s International Realty / NRT (sothebyshomes.com) – Sotheby’s International Realty, Inc, a founding member of the Sotheby’s International Realty® network, provides brokerage, marketing and consulting services for distinctive properties throughout the United States, including estates, ranches and resorts. The firm operates 30+ offices in key metropolitan, residential and resort markets including Manhattan; the Hamptons; Greenwich, Conn.; Cape Cod; Palm Beach, Fla.; Beverly Hills; Brentwood; Pasadena; Santa Barbara; San Francisco; Sonoma; Monterey Peninsula, Houston and Santa Fe, New Mexico.