GeekWire Logo
Menu
  • Home
  • News
    • Amazon
    • Artificial Intelligence
    • Civic
    • Geek Life
    • Health/Life Sciences
    • Microsoft
    • GeekWire Podcast
    • Space
    • Startups sponsored by Google for Startups
    • Positive Charge Podcast sponsored by Amazon Sustainability
    • Sustainability sponsored by Amazon Sustainability
    • Tech Moves presented by GeekWork Recruiting
    • Agents of Transformation presented by Accenture
  • GeekWork
    • GeekWork Recruiting
    • Job Board
  • Events
    • Community Calendar
    • GeekWire Events
  • Lists
    • GeekWire 200
    • GeekWire Startup List presented by ALLtech
    • GeekWire Startup Resources
    • GeekWire Startup Spaces
    • Layoff Tracker
    • M&As and IPOs
    • Northwest Women VC & Angel Investor List
    • Recent Fundings
    • Seattle Engineering Outposts
    • Venture Capital Directory
  • Members
    • Health Benefits
    • Memberships
  • Studios
    • GeekWire Studios: Let Us Tell Your Story
    • AI Agents and Tools Podcast Series presented by AWS Marketplace
    • F5 30th Anniversary
    • AI Breakthrough Awards presented by UiPath
    • AI Innovators Spotlight Studio 2026 presented by AWS Marketplace
    • Nebius at NVIDIA GTC 2026
    • Acumatica Summit 2026
    • BMC Control Freaks Unite presented by BMC
    • AI Predictions Series 2026 presented by Unify Consulting
    • Guide to re:Invent 2025 sponsored by AWS
    • Remitly Reimagine 2025 sponsored by Remitly
    • Does Compute presented by Carnegie Mellon University
    • AWS Marketplace Seller Conference 2025 sponsored by AWS
    • ShopTalk 2025 powered by Amazon Ads
  • About
    • About GeekWire
    • Advertise
    • Contact Us
    • Email Newsletters
    • Reprints & Permissions
  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips

What happens here matters everywhere.

  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips
  • Amazon
  • Microsoft
  • Startups
  • AI
  • Science
  • Tech Moves
  • Sustainability
  • Civic
  • Geek Life
Sponsored Post

Jumpstarting Analytics Programs with Serverless Architecture

by JV Roig on Nov 9, 2022 at 12:00 amNovember 8, 2022 at 10:34 am

  • Facebook
  • X (Twitter)
  • LinkedIn
  • Email

Serverless web app architectures can be a strikingly affordable option and offer infinite scalability when optimally configured. These can also process enormous data tasks—even at terabyte-level volumes—without requiring a substantial OpEx commitment, allowing you to jumpstart your analytics capability without a huge monthly bill.

How? A basic serverless architecture built on 1) infinitely scalable object storage; 2) ETL operations, crawlers, and data catalogs; and 3) an analytics compute engine such as Amazon Athena can work as follows:

  • Phase 1: Collection. Gather structured, semi-structured, and unstructured data into a main bucket that consolidates data from different sources.
  • Phase 2: Transformation. Transform consolidated data into a structured form compatible with table creation.
  • Phase 3: Cataloging. For more efficient and targeted queries later using a compute engine such as Athena, catalog the transformed data into metadata tables.
  • Phase 4: Querying. Use Athena or a similar analytics compute engine to execute SQL-like queries and discover insights.

A properly-designed serverless analytics solution can process terabytes of data at savings of 40-90% compared to a serverful setup. Let’s get into more detail about how all this works, in those four phases.

Phase 1: Collection

The collection phase gets all of your data into your main consolidated data bucket. You can send data directly, for example in flat files, or use an ETL job to query from various sources and then direct your output.

Phase 2: Transformation

Since your data is from disparate sources, it’s not likely to be structured for analytics purposes. The transformation phase allows us to arrange that data into an analytics-friendly structure.

In a generic serverless analytics architecture, ETL jobs read data, do necessary transformations–for example, structural changes might include dropping fields to remove columns not needed for the analytics model or renaming fields–and then write the transformed data into a processed data bucket, where it becomes structured enough to query in a meaningful way.

Phase 3: Cataloging

A data catalog is simply a collection of metadata tables for stored data. Although data isn’t really in tables at this point, you’ll want to be able to query quickly and efficiently as if it were. A data catalog allows for this.

Crawlers discover new data that accumulates in the storage repository,, and then update the partitions of catalog tables as necessary. Though crawlers sound like the general solution, they may be replaced by other options, such as using the ETL job that handles the raw to processed transformation to update affected catalog tables.

Phase 4: Querying

Compute engines like Athena allow you to deploy Trino, formerly known as Presto, an SQL query engine meant for massive parallel processing of huge amounts of data, and doesn’t require specialized expertise beyond querying tables in any relational database like MySQL, Postgres, or Oracle. The Athena console in the web-based AWS Management Console can handle all ad-hoc queries. Athena can also be used programmatically in applications, through ODBC or JDBC connections, or the AWS SDK.

Transitioning Away from Serverless Analytics

What if you need to pivot to a non-serverless, dedicated cluster for more complex analytics requirements in the future? Will your serverless analytics compromise future agility?

In the hypothetical scenario requiring a future expansion—maybe more complex analytics requirements arise, or stricter performance and predictability requirements, or both—adding another ETL transformation job can adapt the data for loading into a dedicated analytics cluster, from the processed bucket to a target bucket that will hold modeled data for that cluster. From there, it’s a simple load command, and then a clearing out of the modeled bucket.

When your analytics requirements become more sophisticated and you need visualization, you can connect Athena or another interactive query service to data visualization and dashboarding tools like Quicksight and Power BI to provide your users with that capability.

In a future situation that requires complex dashboarding on top of a basic serverless analytics solution, or a dedicated cluster for new analytics requirements, none of these choices negatively affect future options.

Serverless analytics is a great way to start experimenting with analytics for workloads that don’t demand the OpEx of maintaining a dedicated cluster. It’s a cost-effective way to explore or improve your analytics capability.

JV Roig is a cloud technologist and the field CTO for Cascadeo, a public cloud managed services provider and IT Transformation partner. This year, he was named an AWS Ambassador.
  • Facebook
  • X (Twitter)
  • LinkedIn
  • Email

Latest Stories

    Read All Stories

    GeekWire Newsletters

    Subscribe to GeekWire's free newsletters to catch every headline

    Most Popular on GeekWire

      A Word From Our Sponsors

      About

      • About GeekWire
      • Contact Us
      • Partner With Us
      • Become a GeekWire Member
      • Send Us a Tip
      • Join Our Startup List
      • Reprints and Permissions

      Follow

      • Facebook
      • X
      • LinkedIn
      • Instagram
      • RSS Feed
      • Podcast
      • YouTube
      • Bluesky

      GeekWire Newsletters

      Catch every headline in your inbox

      Read GeekWire

      • Apple News
      • Google News

      Legal

      • Privacy Policy
      • Terms of Use
      • Sponsored Content Policy
      Return to Top of Page
      © 2011-2026 GeekWire, LLC
      Do Not Sell or Share My Personal information
      Limit the Use Of My Sensitive Personal Information
      Consent Preferences

      Don't miss a headline!

      Sign up for GeekWire's newsletters today.

      Thanks for subscribing!
      Check your inbox to confirm your subscription.