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Apr 24, 2026, 6:10 AM

Seattle HR leader’s candid book offers practical insights for building a business without losing yourself

Mikaela Kiner’s “The Reverb Way” draws on 15 years at Microsoft, Amazon, and Starbucks and a decade running her own firm to offer practical advice for founders and business owners, while being honest about the personal struggles, health challenges, and hard lessons along the way. Read More

Apr 22, 2026, 5:25 PM

Amazon names AWS exec Prasad Kalyanaraman to S-team, promotes Dave Brown to SVP

Amazon CEO Andy Jassy added AWS infrastructure leader Prasad Kalyanaraman to the company’s S-team and promoted Dave Brown to senior vice president, according to an internal memo viewed by GeekWire. Read More

Apr 18, 2026, 7:02 AM

The tough new realities for startups, Amazon’s next big strategic bets, and Allbirds’ crazy AI pivot

This week on the GeekWire Podcast: A week of Seattle-area startup news shows how the AI era is reshaping the regional tech scene. Plus: Amazon makes bold bets again, Allbirds pivots to AI infrastructure, and a special trivia challenge looking back at GeekWire 200 history. Read More

Jeff Bezos
Apr 17, 2026, 10:02 AM

Amazon payments to Bezos’ Blue Origin reach $1.8B as shareholders cite conflicts of interest

Amazon paid about $1.8 billion last year to Blue Origin, the aerospace company owned by its founder and board chair Jeff Bezos — nearly triple the amount the year before — as shareholders weigh a proposal citing his business interests outside Amazon as potential conflicts of interest. Read More

Apr 15, 2026, 6:19 AM

Former NSA director Keith Alexander stepping down from Amazon’s board

Keith Alexander, a retired four-star Army general and former director of the National Security Agency, is stepping down from Amazon’s board of directors after six years. Read More

Apr 14, 2026, 8:21 AM

Amazon and Apple vs. Starlink: Globalstar satellite acquisition comes with a big iPhone bonus

Amazon’s deal for satellite operator Globalstar doesn’t just bulk up Amazon Leo — it brings Apple along for the ride, with a long-term agreement to power iPhone and Apple Watch satellite features. Read More

Apr 13, 2026, 9:44 AM

OpenAI sees ‘staggering’ demand for Amazon offering, says Microsoft partnership held it back

OpenAI’s chief revenue officer touted the AWS alliance as a key enterprise growth driver, saying that the Microsoft relationship has constrained the company’s reach into big business. Read More

Apr 9, 2026, 5:36 AM

‘Not on a hunch’: Andy Jassy defends Amazon’s $200B spending spree

Amazon CEO Andy Jassy reveals new details about AWS’s AI revenue and its booming chip business in a new shareholder letter that defends the company’s massive capital spending. Read More

Apr 7, 2026, 12:37 PM

Amazon revamps S3 cloud storage for the AI era, removing a key barrier for apps and agents

Amazon Web Services is making it possible to access data stored in its S3 cloud storage service as a traditional file system, bridging a divide between two types of storage that has frustrated developers and data scientists for nearly two decades. Read More

Apr 7, 2026, 9:11 AM

Amazon sued by YouTubers for allegedly scraping their content to train AI video tool

High-profile creators, including the owners of the H3 Podcast, are suing Amazon for allegedly deploying a sophisticated “extraction” scheme to use their copyrighted videos to train its Nova Reel AI. Read More

Apr 4, 2026, 11:00 AM

Amazon meets FedEx Office: A seamless return and one very dumb question about stamps

Amazon and FedEx severed their logistics relationship in 2019. Now they’re patching things up, and GeekWire’s Todd Bishop put the new returns partnership to the test. Read More

Mar 31, 2026, 7:33 AM

Chasing Starlink, Amazon Leo strikes satellite Wi-Fi deal for future Delta flights

Amazon Leo has landed its highest-profile customer yet, reaching a deal with Delta Air Lines to provide satellite-powered Wi-Fi on 500 aircraft starting in 2028. The agreement gives Amazon’s fledgling satellite internet venture a big new partner as it races to catch up with SpaceX’s Starlink. Read More

Mar 30, 2026, 10:16 AM

Report: Amazon buys 1,300 acres near Columbia River that could become a giant data center

Amazon has purchased 1,300 acres in Boardman, Ore., for a potential $12 billion “exascale” data center campus capable of housing up to 20 buildings, the Oregonian reports. Read More

Mar 25, 2026, 8:43 AM

Amazon and FedEx, together again, this time for e-commerce returns

More than 1,500 FedEx Office locations are now accepting box-free Amazon returns, expanding a partnership rekindled last year after a six-year split. Read More

Mar 22, 2026, 9:46 AM

AWS at 20*: Inside the rise of Amazon’s cloud empire, and what’s at stake in the AI era

With Amazon marking the 20th anniversary of AWS this month, GeekWire spoke with early builders, current AWS insiders, and longtime observers of the company to tell the story of how the business got started, how it won the cloud, and what it’s up against now. Read More

Illustration: Amazon Leo network connections creating a web around Earth
Mar 21, 2026, 9:55 AM

Why Amazon’s second shot at a smartphone might not be as crazy as it sounds

When news emerged this week that Amazon is working on a new smartphone, the reflexive reaction was obvious: Didn’t they already try this? But dismissing the effort as a sequel to the Fire Phone disaster misses the point. Read More

Marshawn Lynch
Mar 20, 2026, 7:25 AM

Seahawks star Marshawn Lynch had one Amazon exec on edge when he took the wheel of Treasure Truck

Doug Herrington, CEO of Worldwide Amazon Stores and an early champion of the deals-on-wheels concept, once worried that Marshawn Lynch was going to crash the party just as it got rolling. Read More

Mar 17, 2026, 3:00 AM

Amazon rolls out 1-hour and 3-hour options in latest offering of ever-faster deliveries

It’s the latest in a sometimes-dizzying assortment of delivery options from the e-commerce giant, which currently offers Primer members same-day and next-day delivery for free. Read More

Mar 14, 2026, 9:16 AM

How AI is changing the business and art of video — from ‘chaos machine’ to creative catalyst

Seattle creative studio leaders Brice Budke and Zeek Earl discuss how AI is transforming video production — and what still requires human creativity, taste, and intuition. Read More

Mar 10, 2026, 9:09 AM

Judge blocks Perplexity’s AI bot from shopping on Amazon in early test of agentic commerce

A federal judge sided with Amazon in its lawsuit over Perplexity’s Comet browser, granting a preliminary injunction in an early legal test of AI-powered shopping tools. Read More

Mar 10, 2026, 8:39 AM

I got my hair cut at the one-of-a-kind Amazon Salon in London: See before and after photos

We all know Amazon as a master of book sales, cloud computing and Prime Video — but GeekWire’s John Cook had to determine how a Seattle-based tech juggernaut fared at cutting hair. Read More

Mar 5, 2026, 6:00 AM

Amazon makes a new bet on healthcare AI, rivaling Microsoft in the doctor’s office

AWS is launching Amazon Connect Health, handling patient calls, clinical documentation and billing codes in a new challenge to Microsoft’s Nuance and a crowded field of AI scribe startups.
Read More

Mar 4, 2026, 2:29 PM

Amazon lays off robotics staff in latest cuts

The layoffs are separate from Amazon’s broader cuts announced in January that impacted more than 16,000 corporate workers. Read More

Mar 3, 2026, 7:57 AM

Amazon launches AI-generated ‘canvas’ for sellers as e-commerce platforms race to add AI tools

Amazon is rolling out a “dynamic canvas” in Seller Central that generates personalized visual dashboards in response to seller prompts, building on its existing AI-powered Seller Assistant. The feature launches as Shopify, Walmart and others race to add AI to their merchant tools. Read More

Mar 1, 2026, 9:28 AM

Filings: How Amazon’s $50B OpenAI deal actually works, and what they’re keeping secret

Amazon’s $50 billion OpenAI investment made big headlines, but the SEC filings tell a more complicated story. Here’s how the money flows, what triggers the payments, and what the companies are keeping secret. Read More

Feb 27, 2026, 7:37 AM

Amazon invests $50B in OpenAI, deepens AWS partnership with expanded $100B cloud deal

“We think they’ll be one of the big winners in AI, we can help them grow, and we believe we’ll earn a strong return for Amazon over the long term,” said Amazon CEO Andy Jassy. Read More

Feb 25, 2026, 6:45 AM

Pick Alexa’s personality: Amazon lets users choose ‘Brief,’ ‘Chill,’ or ‘Sweet’ conversation styles

Amazon is letting Alexa+ users customize how the voice assistant communicates, choosing between Brief, Chill, and Sweet personality styles. It’s a first for Alexa. Read More

Feb 24, 2026, 6:54 PM

Amazon to move out of longtime office building near its main Seattle headquarters

The tech giant has occupied the seven-story, 251,000-square-foot space owned by Seattle Children’s since 2014. Read More

Feb 24, 2026, 3:44 PM

Head of Amazon’s AGI lab is leaving in latest exit from high-profile Adept startup deal

David Luan, who led Amazon’s AGI Lab and its Nova Act AI agent initiative, is leaving less than two years after joining through the Adept acqui-hire deal. Four of five Adept co-founders have now left the company. Read More

Feb 23, 2026, 2:43 PM

Water, power, and transparency: Amazon’s $12B data center deal signals a new era of accountability

Amazon announced a $12 billion data center project in Louisiana in which the company vowed to pay its own way for energy and other infrastructure. Read More

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