Here’s a garbage idea that’s worth almost $3 million.
Pela, a British Columbia-based company that makes sustainable products such as compostable phone cases, has turned to Indiegogo for its latest invention and its attracting thousands of backers.
Lomi is a kitchen appliance that reportedly turns food scraps, boxes, bioplastics and more into dirt in 24 hours. The unit works with the push of a button that puts heat, abrasion and oxygen into action, breaking material down into fragmented biomass that ends up as a suitably natural soil amendment.
The company is looking to attract those who either don’t compost their food scraps at all, sending more garbage to landfills, or those who are tired of current kitchen solutions such as smelly containers with biodegradable bags full of oozing yard waste.
“Similar to having a dishwasher, our goal is for every household to have a Lomi,” Matt Bertulli, CEO and co-founder of Pela, said in a news release.
The Indiegogo campaign launched on Tuesday this week and by Friday morning had more than 8,100 backers. A goal to raise $50,000 had been shattered and stood at more than $2.7 million with 28 days to go in the campaign.
Backers could pick up a Lomi for $379 U.S. dollars and Pela planned to ship around November.
