Microsoft CEO Satya Nadella. (All In Challenge screen grab)

Microsoft CEO Satya Nadella has gone “All In” to give a lucky winner a behind-the-scenes look at Microsoft’s headquarters campus in Redmond, Wash., and much more while raising money to help those in need of food assistance during trying times.

The All In Challenge is a celebrity- and athlete-backed sweepstakes-style initiative created by Michael Rubin, the executive chairman of sports apparel maker Fanatics, that has so far raised $31 million from more than 600,000 individual donations. The funds go to Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry.

In a video message announcing the Microsoft prize package, Nadella thanked Walmart CEO Doug McMillion for challenging him, and said, “this is a time where all of us have to come together to support the most vulnerable.”

One winner and a guest will gain all-inclusive access and an inside look at the tech giant, including a chance to “meet technology leaders, scientists and developers who will introduce you to interactive demos and walking tours of unique spaces” around the campus.

Nadella promised a 30-minute personal mentoring session, which is described as a chance to “listen to his journey and ask questions to help guide and develop your career goals and endeavors.” He also threw in the chance to win a walk-on role in the upcoming Showtime television series “Halo,” based on the popular video game franchise.

Other tour highlights include:

  • Microsoft’s Outdoor Meeting Space treehouses.
  • Hardware Labs and Anechoic Chamber.
  • Mixed Reality Capture Studios.
  • Lunch and behinds the scenes look at a Microsoft cafe.

Nadella joins a growing list of celebrities and others who are lending their voices and experiences to attracting donors. McMillon’s package, for instance, includes a chance to pitch a product to the Walmart CEO or the chance to shadow him for a day.

The chance to be eaten by a dinosaur in “Jurassic World: Dominion” was also offered up by actor Chris Pratt.

Nadella ended his video by challenging Starbucks CEO Kevin Johnson and Nike CEO John Donahoe.

Check out the All In Challenge page for more details on the Microsoft prize package and what it takes to enter.

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