Shoppers scan a QR code in the Amazon Go app on their smartphones upon entering the company’s new Amazon Go Grocery store in Seattle. (GeekWire Photo / Kurt Schlosser)

Amazon today unveiled a new business line, selling its “Just Walk Out” cashierless technology to other retailers.

  • Amazon originally developed the technology inside its Amazon Go stores, enabling shoppers to pay for items by simply walking out.
  • Installation can take as little as a few weeks, and can be done in existing stores. Amazon offers 24/7 support. It has signed “several deals” with retailers already, Reuters reported.
  • The strategy is similar to Amazon Web Services — Amazon first built the cloud computing technology for its own purposes, then sold it to others and created a huge business.
  • The United Food and Commercial Workers International Union criticized Amazon’s announcement. “This so-called cashierless technology is nothing but a trojan horse that will let Amazon control and monopolize competing retailers and give Jeff Bezos direct access to their customer data,” UFCW said in a statement. “It is time for regulators and our elected leaders to act before Amazon does lasting damage to our already-fragile economy.”

Related: Inside ‘Amazon Go Grocery’: Tech giant opens first full-sized store without cashiers or checkout lines

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.