There’s plenty of s*it on television. Promoting it as such is generally not the norm for studios.
Amazon Studios was having some fun on Twitter on Thursday and Friday — and trending, to boot — with a hashtag for the series “The Grand Tour” which runs a few words together and turns “hitshow” into a “s*itshow.”
The docu-style car lovers’ comedy, starring Jeremy Clarkson, Richard Hammond and James May, just returned to Amazon Prime Video for season three. The gents get to “rampage around the world driving muscle cars, Italian classics, hot hatchbacks, luxury bargains, pick-up trucks, photography platforms, grand tourers, motorised suitcases, astronauts’ cars and more,” according to the show description.
The kids in marketing apparently didn’t want to be left out of the fun …
Amazon’s hit car show returns. Watch #TheGrandTour now only on Prime Video. #amazonshitcarshow
— The Grand Tour (@thegrandtour) January 17, 2019
The guys at @thegrandtour asked us to help promote the new season. And include #amazonshitcarshow in the caption. Send tweet. pic.twitter.com/8HuaLBoCjV
— Amazon Studios (@AmazonStudios) January 18, 2019
Great hashtag, guys, really nailed the marketing this season. #amazonshitcarshow @thegrandtour pic.twitter.com/epAopE437f
— Amazon Studios (@AmazonStudios) January 18, 2019
Thanks. Really wasn't that difficult. Put some words together that describe the show, then stick a hashtag in front of it for the youths.
— The Grand Tour (@thegrandtour) January 18, 2019
Good at driving AND marketing, so much talent
— Amazon Studios (@AmazonStudios) January 18, 2019