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The banner across the top of the @TheGrandTour Twitter page. (via @TheGrandTour)

There’s plenty of s*it on television. Promoting it as such is generally not the norm for studios.

Amazon Studios was having some fun on Twitter on Thursday and Friday — and trending, to boot — with a hashtag for the series “The Grand Tour” which runs a few words together and turns “hitshow” into a “s*itshow.”

The docu-style car lovers’ comedy, starring Jeremy Clarkson, Richard Hammond and James May, just returned to Amazon Prime Video for season three. The gents get to “rampage around the world driving muscle cars, Italian classics, hot hatchbacks, luxury bargains, pick-up trucks, photography platforms, grand tourers, motorised suitcases, astronauts’ cars and more,” according to the show description.

The kids in marketing apparently didn’t want to be left out of the fun …

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