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Tom Gonser. (Metricstory Photo)

E-commerce analytics startup Metricstory added Docusign founder Tom Gonser its board of directors. Gonser is also a partner at Bend, Ore.-based venture capital firm Seven Peaks Ventures. He serves on the boards of identity authentication startup Trusona and Amitree, which helps real estate agents manage the home sale process.

Metricstory uses machine learning to tell e-commerce companies how they should spend their merchandising and marketing dollars. The startup raised $2 million last year in a round led by Seven Peaks and Birchmere Ventures.

“Metricstory’s innovative and actionable approach to eCommerce analytics goes beyond the depth and breadth of any other solution on the market,” Gonser said in a statement. “I’m excited to serve on the board, bringing value to this group of leaders as we help the company reach its full potential in this category-creating space.”

“[Gonser’s] experience scaling SaaS businesses will provide immense value as we continue to build our platform that automates business analysis and optimization,” Metricstory CEO Joshua Gebhardt said.

Brad Rosairo. (BitTitan Photo)

—Cloud services provider BitTitan hired Brad Rosairo as director of business development for Australia and Asian markets. Rosairo was previously VP of business development at AI software firm Neota Logic. Prior to that, he was managing director at educational publisher Corwin Press and spent 12 years at ProQuest.

“My goal is to enable solution providers to be successful as they continue to build their cloud practice,” Rosairo said in a statement. “I am excited to be a part of this innovative company that is leading the transition to the cloud for so many. This is a terrific opportunity for us to be a part of this growing market here in Australia.”

Bellevue, Wash.-based BitTitan said the hire was part of its effort to expand in the Asia Pacific region, where it recently added distributors.

Jim Edwards. (WTIA Photo)

—The Washington Technology Industry Association (WTIA) hired Jim Edwards as VP of enterprise sales and marketing. Edwards was the publisher of Xconomy, a news website, and led business development at KNect365 Life Sciences.

“The region is booming and needs of tech companies and talent are shifting to become increasingly niche, specific and complex,” Edwards said in a statement. “This is a great time to actively participate in Seattle tech, and I look forward to being out in the field and getting my hands dirty so WTIA is able to offer meaningful solutions that fill specific needs.”

WTIA recently named venture capital investor Heather Redman as the head of its board.

Amit Mathur. (Amit Mathur Photo)

Sinclair Broadcast Group hired Amit Mathur as VP of product engineering. Mathur was most recently senior director of engineering at Electronic Arts in Seattle. Prior to that, Mathur led teams at social media app as well as at Microsoft and Symantec.

Sinclair is one of the largest television broadcast companies in the U.S., with a focus on local news stations.

“I am thrilled to join Sinclair and have an opportunity to develop and enhance audience experiences that take advantage of the company’s expansive local news and content operations,” Mathur said in a statement. “Sinclair has a long track record of technical innovation and industry leadership. I’m excited to join the company and contribute to those continued efforts.”

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