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Rick Gustafson, Matt Diamond and Stijn Hendrikse. (Fraxion Photos)

— Business expense management startup Fraxion added three new executives to its board of directors:

  • Rick Gustafson was most recently the CFO at ServiceMax, a cloud-based provider of software used in inventory and workforce management. He was also the CFO at expense platform Coupa.
  • Matt Diamond was the CEO of Alloy, a direct-to-consumer youth media company. Alloy Entertainment, a subsidiary that was acquired by Warner Bros Television Group, produced teen TV shows Gossip Girl, Vampire Diaries and Pretty Little Liars.
  • Stijn Hendrikse was the former CEO of virtual phone system provider MightyCall. Hendrikse was also an executive at business software startup Acumatica and worked at Microsoft on the transition of Office to a cloud product.

Earlier this year, Fraxion co-founder and CEO Stanton Jandrell relocated to Seattle to head up Fraxion’s new U.S headquarters office after the company merged with eRequester.

Etailz, an online marketplace owned by Trans World Entertainment, hired Kunal Chopra as its new CEO. Chopra replaces former CEO and founder Josh Neblett, who left the company earlier this year. Chopra was most recently a general manager at Microsoft and has also worked at Google, Amazon, Groupon and esports betting startup Unikrn.

“Kunal brings a unique combination of technological expertise, entrepreneurial character and operational excellence. Further, he has a demonstrated track record of accomplishment at some of the largest, most dynamic and well-respected companies in the world,” said Trans World CEO Mike Feurer.

Etailz is a Spokane, Wash.-based company that helps brands sell products on Amazon, eBay and Walmart. The company cut 20 percent of its staff early this year. Neblett started Etailz while in college and sold it to Trans World for $75 million in 2016.

Google Cloud hired Kirsten Kliphouse as its first head of North American sales, CNBC reported. Kliphouse spent 25 years with Microsoft and was most recently a senior vice president and general manager at Red Hat.

Google Cloud chief Thomas Kurian has said the division plans to aggressively expand its sales team as it looks to gain ground on cloud leaders Amazon and Microsoft. The group also recently hired former Oracle executive Eduardo Lopez to lead sales in Latin America. Google Cloud is opening a new office in Seattle this summer.

Amy Summer. (Buerk Center Photo)

— The University of Washington’s Buerk Center for Entrepreneurship named Amy Sallin as full-time director. Amy served as interim director for the past year and has been with the center since 2012.

“The Buerk Center has never been more collaborative across campus,” Sallin said in a statement. “And we’re continuing this effort, both on campus and across the Cascadia Corridor through our competitions. As we grow our offerings in entrepreneurship, we’re acutely aware of the need to bring entrepreneurial learning to students of all backgrounds in new and creative ways.”

The Buerk Center hosts several startup competitions throughout the year and has helped launch nearly 800 companies over the past decade.

Matt and Lisa Zieger. (Matt Zieger Photo)

Matt Zieger, head of U.S. ventures for Washington, D.C.-based private investment firm Village Capital, is moving to Seattle. The move was spurred by Matt’s wife, Lisa Zieger, who oversees the career and global mobility teams at payment processing firm Stripe, which is growing its Seattle office.

Matt plans to use the opportunity to scout investment opportunities in Seattle. “We’re expanding our programs to support entrepreneurs working on solutions related to the future of work, fintech that impacts [low- and middle-income] consumers and small businesses, and agriculture/sustainability-related technologies, all of which have great connections into what is happening in Seattle,” he told GeekWire in an email.

Kendall Tyson, Eric Jaeger, Stephany Keeley (NHL Seattle Photo)

NHL Seattle continues to grow its ranks as the organization prepares to start playing in 2021. It recently named three new hires, including:

  • Kendall Tyson is vice president of strategy and analytics. Tyson formerly worked in corporate development and strategy at Topgolf.
  • Eric Jaeger, vice president of arena finance, was most recently a finance director at JLL, where he worked with Amazon.
  • Stephany Keeley is vice president of team finance. Keeley comes from T-Mobile where she was a senior manager.

“Kendall, Eric and Stephany are tremendous additions to our team,” said Tod Leiweke, CEO of NHL Seattle. “We’re excited for the leadership they will provide and the depth they bring to our growing bench of senior staff that will ensure a world-class operation on and off the ice.”

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