If you’re an Amazon Prime member and you like Taylor Swift, there’s some good news.
As part of its “Prime Day Concert” on July 10, Amazon will stream a live show at 6 p.m. PT featuring Taylor Swift, along with other stars including Dua Lipa, SZA, and Becky G.
The stream will be available only to Prime members who pay $119 per year for perks such as free shipping. They’ll be able to watch an on-demand version for a short time after the show.
Those members also get access to Prime Day, Amazon’s annual shopping extravaganza that is back next month for the fifth consecutive year. It’s Amazon’s self-created holiday that doubles as a summer blowout sale with millions of discounted products.
Amazon streamed a similar concert last year for Prime Day featuring Ariana Grande, with Julia Michaels, Alessia Cara and Kelsea Ballerini. The company also brought pop star Demi Lovato to Seattle for a Prime Day 2018 Celebration Concert.
The streamed concerts are a way for Amazon to not only sign up more Prime members and offer more perks to existing ones, but to also tout its Amazon Music service, which competes with other streaming music platforms such as Spotify. Starting today, Amazon is offering four months of its premium streaming tier for $0.99.
Billboard reported in April that Amazon is working on a new free, ad-supported streaming music service.