Amazon is taking another shot at a QVC-style show for the internet era.
TechCrunch first reported on the service this morning, dubbed Amazon Live, confirming that it is “newly added.” Right now, there are four shows to watch on the service’s webpage, and underneath the stream is a series of boxes with links to shop the items being discussed.
Amazon Live is not the tech giant’s first attempt at a QVC or Home Shopping Network-like offering. In 2017 Amazon abruptly canceled Style Code Live, which was at the time Amazon’s first foray into live video content. It was also the first Amazon show to point customers directly to products for sale on the e-commerce site.
Unlike Style Code Live, which was focused on fashion, Amazon Live covers a variety of different products. The shows available Friday morning were focused on smart home, Valentine’s Day gifts and office gear.
Amazon has invested heavily in streaming content since it first debuted Style Code Live. Most notable among them is Amazon’s deal with the NFL to broadcast Thursday Night Football games.