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Brands looking for love and loyalty from the coveted millennial age group will be looking up at a familiar foe according to one new study. Amazon tops a list of 100 favorite brands among 19- to 39-year-olds.

The Seattle-based tech giant displaced Apple, which held the No. 1 spot for six straight years in a national survey conducted by Moosylvania, a marketing agency based in St. Louis. Business Insider reported on the findings on Thursday.

Young consumers were asked to identify their three favorite brands. The list of 100 contains everything from tech and retail giants to automakers, fast food chains, grocery stores and entertainment brands.

As Business Insider pointed out, Amazon appears to be weathering any backlash — at least among surveyed millennials — that it’s been getting related to concerns about its size, influence and labor practices.

With Apple at No. 2, Nike, Walmart, Target, Samsung, Google, Adidas, Coke and Pepsi rounded at the top 10. Other Pacific Northwest brands of note on the list included Microsoft (11), Costco (15), Starbucks (16), Xbox (78), Funko (89) and Nordstrom (93).

Other tech-centric brands making the cut among a generation raised on tech include Nintendo (12), Sony (13), Tesla (36), Netflix (38), PlayStation (51), LG (57), GameStop (59), eBay (71), Hulu (78), YouTube (82), and Spotify (98).

An informal survey of GeekWire staff millennials got one shout-out for Starbucks, one for Nike and two for outdoor retailer Patagonia, which did not make the top 100.

(Moosylvania)
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