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Microsoft CEO Satya Nadella kicks off Ignite 2019 in Orlando, Fla., where the company announced the new Azure Arc technology for hybrid computing.

Microsoft has long made hybrid technologies a core part of its Azure platform, letting customers run cloud technologies on their own servers in addition to the public cloud, but the company is aiming to push its capabilities further and counter progress by Google and Amazon with a new set of technologies called Azure Arc.

Azure Arc, set to be announced at the Microsoft Ignite conference in Orlando, Fla., on Monday, will extend Microsoft’s hybrid cloud management technologies to Linux and Windows servers and Kubernetes clusters running on any infrastructure, the company says. Microsoft says customers will be able to deploy, manage and secure apps and run data services across in-house servers, multiple cloud platforms and edge computing scenarios, with connected devices in remote locations.

Microsoft CEO Satya Nadella, in his Ignite keynote, said Azure Arc “marks the beginning of this new era of hybrid computing, where there is a control plane built for multi-cloud, multi-edge.”

The announcement follows the rollout of new hybrid technologies by Microsoft’s main cloud competitors, including Amazon Web Services’ Outpost technology and Google Cloud’s Anthos. Hybrid computing has long been a focus for Microsoft because of its roots in traditional computer server operating systems and apps.

Microsoft graphic.

Microsoft is also extending the reach of its existing Azure Stack offering, which enables the use of cloud technologies apart from the public cloud. The company is announcing a new appliance called Azure Stack Edge, along with new rugged Azure Stack hardware “designed to provide cloud capabilities in the harshest environment conditions supporting scenarios such as tactical edge, humanitarian and emergency response efforts,” according to a blog post about the new Azure hybrid technologies.

More coverage of Microsoft’s Ignite 2019 enterprise tech conference.

Listen to our interview with Microsoft CEO Satya Nadella on the GeekWire Podcast.

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