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(Evoke Screenshot)

Melinda Gates this week launched Evoke, a new website that bills itself as a “community of optimistis” and aims to highlight inspiring stories of people and projects.

Gates, with help from her independent executive office Pivotal Ventures, created the content platform to “evoke that sense of possibility” and “to start conversations, amplify new voices, and forge stronger bonds between change-makers.”

Each month, Evoke will publish stories around a specific theme. For March, which is Women’s History Month, the focus is “forward.” Initial content on the site features stories about Girls Garage or harnessing the power of Kenya’s youth. Content is organized by “Fresh Takes,” “Deep Dives,” and “Big Ideas.”

Evoke also promotes Gates’ new book, The Moment of Lift, that shows how empowering women can transform societies based on her experience around the world.

Gates launched Pivotal Ventures in 2015 to pursue projects tied to gender inequity and women’s empowerment that might not fit within the structure of the Bill and Melinda Gates Foundation.

Gates repeatedly raised the importance of women’s empowerment in this year’s annual letter from the foundation.

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