A Seattle-area company that sells training videos to help improve workplace environments has raised more cash from investors.
MediaPartners reeled in a $5.6 million round to push total funding to $8 million. Minneapolis, Minn.-based Byron Group led the round, which also included existing backers.
MediaPartners originally launched back in 1993. Startup vet John Hansen acquired the company in 2016 and helped accelerate production of new learning content.
The company’s videos focus on people skills and specifically around topics such as sexual harassment, workplace violence, bias, and more. The idea is to help improve employee acquisition and retention, along with productivity and performance.
“Media Partners measures its programs’ positive impact on behavior and the work environment through detailed data analytics that help organizations navigate both compliance requirements and culture change,” Hansen said in an email.
MediaPartners has more than 8,000 active customers, and more than half of the Fortune 500 use its products. The company employs 21 people and plans to increase headcount to 30 in the near term.
Experts have seen an increase in workplace training following the #MeToo movement, MarketWatch reported earlier this year. Last week New York Gov. Andrew Cuomo signed legislation that expanded the definition of workplace harassment.
Startups such as MasterClass, Lynda, Coursera, Udacity have capitalized on online learning technology. The e-learning market is expected to surpass $300 billion by 2025, while the learning management system market will surpass $22 billion by 2023.
Hansen founded two startups in the 90s and has helped turn around a few others. He had a two-year run as the president of the Colorado Institute of Technology and later became the state’s secretary of technology in 2002.