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Avi Cavale, CEO of Shippable and two-time GeekWire ping pong champ, expert division.(GeekWire Photo)

Seattle DevOps startup Shippable has been acquired by JFrog, a larger Bay Area software company focused on helping companies ship software faster and more reliably, for an undisclosed amount.

Shippable had raised $10.1 million (according to Crunchbase) from investors such as Madrona Venture Group for its continuous-integration technology, which allows software developers to update their products on a frequent basis. CEO Avi Cavale actually raised the company’s $2 million seed round while playing ping pong at the 2013 GeekWire Bash, which is coming up on March 7 if you’re a new founder looking for a road map to startup success.

JFrog intends to use Shippable’s technology to “allow JFrog customers to automate their software development processes from the moment code is committed through to production,” said Kit Merker, vice president of business development for JFrog, in a blog post announcing the deal. DevOps and the concepts of continuous integration or continuous delivery (CI/CD for the acronym happy) have transformed the way companies think about their software development workflows, shifting from a world in which software updates were built and deployed a few times a year to a world in which software is constantly updated with new features and bug fixes.

Companies need some tools to enact this change, however, which is where vendors like JFrog and Shippable, which was ranked No. 195 on the GeekWire 200, come in. JFrog plans to integrate Shippable’s products and code into its Enterprise+ product, it said in the blog post.

Here’s a video of Cavale explaining how DevOps is taking over the world at our 2017 GeekWire Cloud Tech Summit.

[Editor’s note: This post was updated to correct Kit Merker’s title.]

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