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Mark Zuckerberg
Facebook CEO Mark Zuckerberg speaking at an event in 2016. (Facebook Photo)

Facebook is getting a makeover.

The new Facebook app and website ditches the signature blue bar in favor of a cleaner design that features Groups and Stories more prominently.

“This is the biggest change to the Facebook app and website that we’ve made in five years,” said Facebook CEO Mark Zuckerberg on stage at the annual F8 developer’s conference on Tuesday.

The redesign is one of several updates and new features Zuckerberg announced during a keynote address that sought to convince the public that Facebook’s new emphasis on privacy is the real deal. In March, Facebook announced plans to double down on private, ephemeral messaging after a year of scandals led many users to question whether their data is safe with the social media giant.

“This isn’t just about building features,” Zuckerberg said on Tuesday. “We need to change a lot of the different ways that we run this company today.”

Here’s what’s new across Facebook, Instagram, and WhatsApp:

  • Starting today, Facebook is rolling out a redesigned app and website
  • WhatsApp Business will add ‘Product Catalogs’ that allow customers to browse available items from businesses
  • Instagram will add ‘Donation Stickers’, allowing users to contribute to nonprofits
  • Instagram will test hiding ‘Like’ counts in Canada
  • Facebook will launch a native ‘Messenger’ app for desktop
  • Facebook’s ‘Portal’ video chat hardware is launching internationally
  • ‘Meet New Friends’ feature allows Facebook users to connect with new people
  • ‘Facebook Dating’ expands to 14 more countries with plans to launch in the U.S. this year
  • Oculus Quest VR headset will start accepting pre-orders and Facebook launches upgraded Oculus Rift S
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