Bulletproof 360, Inc., makers of the signature Bulletproof Coffee and a host of other food and beverage products under its lifestyle umbrella, is taking a bigger step onto the national scene with a major expansion of its retail footprint, the company announced Monday.
Bellevue, Wash.-based Bulletproof’s distribution will expand to more than 20,000 new retail locations across the United States. Beginning spring, products ranging from the Apple Pie Collagen Protein Bar to the Brain Octane Oil will be available in Costco, Target, Sam’s Club, Walmart, Publix, HEB, Safeway, QFC, Ralphs, Meijer, Lifetime Fitness, Fred Meyer, and King Soopers.
Founded by the high-energy tech veteran Dave Asprey, Bulletproof has grown quickly over recent years and total funding has reached $68 million.
The brand plans an on-shelf strategy in stores that will group its offering of products together, better highlighting the complete Bulletproof system, which the company believes produces a healthier lifestyle.
“Offering Bulletproof products in this array of mainstream retail stores will introduce the brand and create access for millions of people who previously could not find Bulletproof,” said Anna Collins, president and COO of Bulletproof, in a statement. “These new consumers now have an opportunity to take control of their physical and mental well-being through Bulletproof’s beverages, food, and supplements. We’re excited to welcome these new retailers and health-conscious shoppers into the Bulletproof community.”
With a cafe location in Seattle’s South Lake Union neighborhood, Bulletproof is also currently available at Whole Foods, CVS, Wegmans, Sprouts, and Vitamin Shoppe retail locations.
The company recently began a partnership as the official coffee of the U.S. Ski & Snowboard Team to help athletes “stay fueled and focused on and off the slopes and speed up recovery time with Bulletproof Coffee.”
Correction: This story has been updated to correct the spelling of founder Dave Asprey’s name.