An impressive lineup of musicians will be assembling in the desert in December for a two-day festival, but it’s not some sort of extension of Coachella — it’s Amazon.
There are a plethora of music festivals going on every weekend throughout the country, but it’s certainly unusual to see a giant tech company as an organizer. Yet that’s what Amazon is doing for Intersect, a festival being put on by Amazon Web Services, which announced the full lineup Wednesday.
The Dec. 6-7 event in Las Vegas will feature performers including Foo Fighters, Beck, Kacey Musgraves, Brandi Carlile, Leon Bridges, H.E.R. and many more.
The music, arts and tech festival is intended to celebrate creativity, innovation, and community, according to AWS. Attendees will be able to explore 1 million square feet of games and activities, including a video arcade, post-apocalyptic dodgeball stadium, and mega-sized ball pit with over 200,000 balls.
The Las Vegas Festival Grounds are intended to take on a futuristic and immersive feel indoors and out, with lasers, video screens, and lots of art and design.
Visual artists from around the world will create works, including a six-story video tower called the “Monolith.” And Musgraves is providing creative direction on “UPLIFT,” a special light show presented by Intel featuring 500 drones, programmed and led by women in a tribute to women’s contributions to advancements in technology.
Amazon is no stranger to embracing and putting on live music events. The tech giant has hosted big-name acts at its annual company celebrations — including Katy Perry in August for a post-Prime Day Concert. And this summer, Amazon brought The Head and the Heart to Seattle to play atop the Pike Place Market.
“Music has been an uncanny unifier of people over the years,” Ariel Kelman, VP of Worldwide Marketing at AWS, said in a statement. “We’ve built a pretty amazing and unusual live music experience at our annual AWS conference that attendees have loved; and with Intersect, we’re excited to extend this unique event into a two-day, public music festival.”
Single-day and two-day general admission, VIP, and VIP+ tickets are on sale now starting at $169 at intersectfest.com.
Amazon has also been investing in its streaming music arm. Though it trails Spotify and Apple in terms of total subscribers, Amazon Music grew its user base 70 percent over the past year, according to a recent Financial Times report.