Even as Amazon’s hardware ambitions expand, the tech giant hasn’t forgotten about one of its original gadgets.
The Seattle company is refreshing its flagship Kindle e-reader, opening pre-orders today for the “all-new” Kindle. The device, which comes with an adjustable front light, will begin shipping April 10 and sell for $89.99, which is a $10 price hike from the previous version.
“Customers consistently tell us how much they appreciate having a front light on Kindle devices so they can read in any environment — from a sunny patio to their bed at night,” said Kevin Keith, vice president for Amazon Devices.
This is the first time Amazon has refreshed its original e-reader since 2016. The move comes less than six months after Amazon updated the $130 Kindle Paperwhite, the most popular device in the e-reader family.
Like the current Kindle, the new model will have a six-inch, 167 pixel per inch display with 4GB of storage. The new device features an updated design, the latest electronic ink technology for better contrast, and comes with three free months of the Kindle Unlimited virtual library subscription service.
Amazon is offering to let customers trade-in their Kindles for Amazon gift cards at the appraised value of their devices, as well as a 25 percent discount on a new Kindle.
The new Kindle joins the refreshed Paperwhite as well as the $249 Kindle Oasis to round out the Kindle family.
Editor’s Note: This story has been updated to clarify the amount of storage space on the device.