Amazon’s original foray into grocery delivery lives on.
AmazonFresh today announced its launch in Las Vegas, where AmazonFresh members who pay $14.99 per month — in addition to the $119 per year cost for being a Prime member — can get groceries delivered in under two hours.
The Seattle tech giant launched AmazonFresh back in 2007. It has experimented with different pricing models over the years and reduced the service in some cities two years ago. The company has also focused on expanding delivery from Whole Foods stores via the Prime Now app for Prime members following its $13.7 billion acquisition of the grocer in 2017. Grocery delivery from Whole Foods is now available in 88 U.S. metros following the latest expansion last month.
But AmazonFresh continues to operate and is available in 15 metro areas.
In 2017, Amazon opened two AmazonFresh Pickup locations in Seattle that allow Prime members to pick up groceries they’ve ordered online. The company’s other grocery projects include Amazon Go, its cashier-free convenience store.
Earlier this month, GeekWire reported about the surprising shut-down of meal delivery service Amazon Restaurants.